242. Stop Trying to Pick a Niche

Are you a holistic nutritionist or health coach who wants to make at least $5k-$10k/month in your business but you're struggling to figure out your niche? This episode is for you.

After you un-niche, let's nail your messaging so those clients are consistently seeking you out. That's exactly what we do, step by step, in both TPN and the TPN QuickStart. Book a call below so we can figure out which is the best next step for your goals.

NEXT STEPS: 

 👉 Book a TPN/QuickStart Info Call: https://theprofitablenutritionist.com/book-call

 👉 Join TPN Now: https://theprofitablenutritionist.com/join

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

 ✅ Build a thriving online practice without relying on social media
 ✅ Consistently attract and convert clients
 ✅ Create simple systems that scale without overwhelm

💡 Subscribe or Follow so you never miss a new episode packed with practical strategies that actually work.

© 2021 - 2026 Andrea Nordling

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Transcript

[00:00:00] My friend, welcome back to The Profitable Nutritionist Podcast. You have been told to pick a niche so many times that you think you have to do it, and you think that your niche is the reason that you are stuck right now, and I'm here to tell you it's actually not. This is a super important episode, and here's why.

When we dig into it, which you're about to see, we are gonna cover three things. One, what a niche actually is in one clean definition, which I find is very helpful because so many people are misdefining what it means to actually nail your niche. So let's get into that first. Secondly, we're gonna talk about why pretty much nobody needs to have one in the beginning of their business, and why I say that.

Also, it's not a problem. It helps them make a lot more money. And three, a separate issue, but related, that trips people up a lot in their messaging and in their marketing when they think that it's hard to talk about not [00:01:00] having a niche. This will make sense in a, in a second, but if your brain is exploding saying, "Oh my goodness, I have to have a niche because otherwise how will I explain what I do?"

We're gonna get to that the third thing that I'm going to share with you. So l- let's dive in. First and foremost, what the heck is the definition of a niche? And why does it matter, and why do we get this so convoluted? First of all- In my, in my definition, I did not actually go to find this anywhere, but I'm gonna tell you after working with thousands of holistic health and wellness professionals and coaches, this is the simplest way to explain it.

A niche is a who. W-H-O, who. It's not a how, it's not what you do, it's not the process that you bring people through, it's not what you address with people. It is a specific person with a specific problem who wants a very specific result. So you're gonna say this with me. Ready? A niche is a who. A who. I have heard so many [00:02:00] times people explain to me what their niche is, and what they tell me is the way that they help people.

They tell me the process that they help people. I was just coaching this week in the TPN Quick Start, where we have an entire week of the four-week quick start devoted to this exact topic, and getting very clear on your niche or not having a niche, and then obviously how you position your offer within that.

And on this coaching call, someone in the quick start said, "Okay. I am certified in gut restoration. That is what I do. So I think my niche is people who need gut restoration. People with gut issues is my niche. But I'm having a lot of indecision on it. We're going back and forth." And I, as I will say to you, I said to her, I said, "Whoa, whoa, whoa.

A niche is a who." Like, people don't know that they need gus- gut restoration until you educate them on that a lot of times, which is why that is not helpful as a niche. A part of your process, defining your process, defining your specialty, an area of certification that you have is not an [00:03:00] actual group of people.

A niche, who is a who, a specific person who wants a specific result because they have a very specific problem. It's not going to categorize those people because it's making the assumption that the people know what the process is that they need to fix their problem. And I'm gonna tell you right now, the people do not know the process that they need to fix their problem.

So if your niche is part of your process or if your niche is the solution to the problem, nobody's going to respond to that. Very, very unlikely that you're going to have people lining up out the door to be clients of yours because they don't know that they need the thing that you're telling them about.

They don't... They're not self-selecting. They don't understand. So I'm gonna say this again. The definition of the niche. Ready? It's a who. It is a who. It is a specific person with a specific problem who wants a specific result. Now, I wanna say before I go any further that I understand the industry-wide, marketing world-wide [00:04:00] tip and recommendation, I don't know if I wanna call it a tip.

I'm going recommendation. The recommendation to have a specific niche. Have a very specific niche, and then you can talk about very specific problems to a very specific person, and you can very specifically talk about the results that that person wants. Why is that important? Well, as your business grows and gets bigger, you will be able to leverage this amazing thing called the internet to get a lot more people's eyeballs on your business and your process and yourself when you do that.

You will also be able to scale with digital products, courses, memberships, groups, all of the things that are so enticing, that look so easy, by the way, they're not, when you have a niche. Because in a group setting or in a digital product or in, um, any of these glossy, shiny, amazing strategies that we see all over the internet It has to be a very specific [00:05:00] niche of people that you are marketing to, okay?

Because to bring a group of people through an, a process, it has to be a very specific type of person who wants a very specific result because they have a very specific problem. And you're bringing that group through with your process, delivering your process to solve the problems of that specific niche of person and get them the results that they want.

So do I understand why this is so widely talked about, why this is so widely recommended? I do, I understand, but I also see the other side of this, which is the absolute paralyzation that new practitioners especially find themself in when they don't know their niche. They don't know. They don't know. W- h- how do I choose?

I haven't worked with enough clients yet. I haven't worked with any clients yet. I don't know who my niche is. I'm not sure. This feels like I have to go marry something, and I haven't even dated it yet. Like, I don't even know. And so what happens? They don't talk about it. They over-research. They keep going and [00:06:00] vacillating between different ideas of what their niche could be, and then it gets all convoluted, and then they see other people talking about it, and then they start to think that the process that they bring clients through is the actual niche, and we get...

We lose the forest for the trees, is what I'm trying to say. We get confused. We second-guess all decisions. And what happens when we're confused is we stop. Freeze, freeze, freeze. Can't move forward. Oh my gosh, I'm totally stuck on this niche situation. And I know that this is the case because I coach people that are new into the Profitable Nutritionist and the TPN Quick Start.

I coach them on this all the time because they've been told, "You've got to pick a niche. It has to be a specific niche. Make this website for a very specific niche. Do it this way, do it this way." That is not bad advice. I'm not, certainly not criticizing anybody else's method. But it is not, in my opinion, the most effective method to get clients in the beginning of your business and to move forward, to make money, to help people, and to figure out what your potential niche could be someday.

So s- the first thing I wanted to touch on is what the heck is a [00:07:00] niche? It is a who. Your niche is a who. What your niche is not is your process. We're gonna take the gut restoration example again. Gut restoration is not a niche. It is not. That is the process that you work on probably many types of clients with.

If this is landing for you, you see what I'm saying. Most of the clients I work with have a root cause approach to health that works for a lot of different types of people, a lot of different whos. So why have to pick just one? Well, you don't, unless in your brain you are telling yourself that you absolutely have to, and then you're confused, and you're frustrated, and second-guessing all of your life choices.

In which case, it's such a good thing that you are listening to this episode because we're gonna really alleviate that right now. Okay? So first and foremost, when I say niche, I mean a who, a very specific group of people, okay? Specific person with a specific problem who wants a very specific result. That is a niche.

Most people that I work with in TPN do not [00:08:00] have a specific niche, okay? I just wanna normalize this. So the three types of people that I see come through the doors of the TPN program are one of these. Type one is rare. These are the people that know their niche already. They already have their who. For example, these are people...

One that comes to mind is fertility, okay? If you work in preconception or fertility, you know your who. It's, it's women who want to be pregnant. That is a very specific who. Now, amongst that niche, there are a lot of different ways to serve that group of people. The process of how you help that person get pregnant, I'm not saying you necessarily are a fertility niche example, but this is an easy one to grasp, right?

The way that you help somebody get pregnant or that any practitioner helps somebody get pregnant through coaching resources, through nutrition, through holistic health, through lifestyle, through all of the things, um, [00:09:00] lab testing to do all of this. And we're gonna talk about lab testing specifically in a minute because people really, really screw this up when they talk about their lab tests, so we're gonna get back to that.

But I'm illustrating the example that there's a different process that could get somebody across the goal line of getting pregnant. I think we could all agree on that. So the niche is fertility, but the process of helping someone to get pregnant could be vastly different from practitioner to practitioner, coach to coach, okay?

So that's not the niche, isn't the way that you do it. The niche is fertility, okay? Women in preconception. That is the niche So that's the first type of person, the rare people who know their niche. They already know who they are called to work with. It's very clear for them. They don't have indecision on this.

Again, that's pretty rare. If you know, you know. Then there's the second type of person who are the niche forcers. I'm gonna call them the niche forcers, okay? These are people who have been [00:10:00] told v- by well-meaning sources, and I, again, I... This is a, a hard line for me because I don't want to criticize anyone else's methods.

I just see that this, for a lot of people, if you aren't type one, and you don't know, and you can't just grab it and run with it and go, "Yep, perfect. That's my niche." If that's not you, then trying to force it is a problem, and so that's where I take exception to this must have a niche at all costs. No, not, not if you don't know.

If you don't know, you don't know. So niche two is the niche forcer, or type two is the niche forcers. I guess that would be a niche too if we're gonna go if we're going with my definition here. But anyway, type two are the people forcing it. They've been told you have to have a niche, so they're trying to figure it out.

They're forcing themselves to pick one and to move forward, but all the while they're thinking, "Gosh, I just don't know if this is right. I don't know if this is specific enough. I don't know if it's too broad. I don't know if this is what I wanna do long term. I don't know if this... if my process works for this group of people."

All the ways that our brain will give us lots and lots of resistance in the niche [00:11:00] forcing and other regards.

 So that's the second type. The third type, which I would say is the vast majority of people, they're just trying it on for size. And when I say it, I mean the potential niche, a potential niche, a potential specialty group of people that they wanna work with longer term. They're thinking about it. They're thinking about it.

It's like putting on an outfit, okay? They're trying on the outfit. Does this one fit? I'm not sure. Okay, let me try on this other one. And it's just, we're just trying it on for size, okay? We're just trying it on, see if we like the fit, see if we like the material, see if we like this before tattooing it all over the body.

Okay? So that's type three. Again, the majority of people don't have a strong pull, especially in the beginning of their business, to a very specific group of people that they want to serve as their dedicated niche that they are committing to. And I should say here that, uh, w- you can un-niche at any time, okay?

So I say committing to, but this is not a lifelong decision. [00:12:00] All decisions can be un-made if you would like to, and many people do. Honestly, many people do. Because when I ask my students this question, especially when we're coaching through making a decision on, yes, I have a specific niche, or, no, I don't right now, my question is this: If somebody comes to you that's not in this specific niche that you're considering, and they wanna pay you to help them, are you gonna say yes?

Most people say, "Yeah, yeah." Well, why is that? "I just wanna help people. I wanna make some money. This is what I wanna do, so of course I would take other people." Well, then what the heck is the point of having of forcing yourself to have a specific niche and all of the agony on is it too broad, is it too narrow, is it right, is it the Goldilocks perfect niche?

What does it matter if you just wanna help the people? And so if this is something you're struggling with right now, you might be thinking, "Okay, but how do I talk about what I do if I don't have a niche? If I can help everyone, then can I actually help anyone?" And the answer is yes, absolutely. Because the way you [00:13:00] explain who you can potentially help, which is all sorts of different niches of people, comes down to your messaging and how you talk about your process.

But again, your process isn't your niche, okay? Your process, and if you're listening to this I assume, is some sort of coaching or root cause approach to health, foundational health, that you bring all clients through which is going to solve the problems that the people have because you do have a process.

This is the important distinction that needs to be made. That process is different than the group of people that you are serving. And how you talk about that process, how you position it, how you sell it in your offer is what's going to bring in the right people that are going to benefit from that process.

So I teach a, a method of marketing and messaging that's based on call-outs. Call-outs are very specific snippets of language, like a very specific language pattern that you use to identify different problems. People have the results that they want, and those people that have the problems and want the result will come to you [00:14:00] regardless of if they all are, I don't know, midlife women ages 46 to 51 and a half that are new empty nesters and that are struggling with hormones.

Kind of an extreme example, but this is the type of stuff that people come to me with and say, "This is my niche." It's like, well, okay, but if somebody's 52, will we still will we still help them? Yes, we'll still help them. Okay, great. Maybe we don't need to worry so much about defining the particular niche then.

What people really want, and what I find the strongest desire to have a niche, is because they just want to know how to talk about what they do to get more clients. Well, we can do that without hyper-niching, okay? Best news of the day. And again, there's three types of people. People, some people, type one, that know.

They already know their niche. I'm not talking to you. You already know. If you know, you know. You're running with it. Great. Mm, the second type and the third type, though, I'm talking to you. This is the niche forcers, the people that feel like I have to make a decision before I can do [00:15:00] anything else in my business.

I'm talking to you specifically. And type three, if you have no strong pull towards a specific niche of people that you wanna serve yet, a very specific group of problems that you will solve to get people a very specific result, if that's not you, then we're not gonna, we're not gonna rush it, okay?

Breathe. Here we go. We can make this easier, we can make this more simple, we can help more people have more fun and not have to put so much pressure on making the right decision that we can stick with forever that's going to be perfect 10 years from now. We have no idea what that's going to be. I'm using extreme time examples and extreme examples, but also that's because these are all things that I've heard.

Okay? So before I go on, I want to give a little bit of, um A kind of context around this, where this conversation comes up. So if you have been listening to this podcast for any length of time, you probably already know this, but if you're new, I'll give you a little lay of the land. I have a signature program called the Profitable Nutritionist Program.

[00:16:00] This is where we go step by step through every aspect of setting up the profitable foundations in your holistic health and wellness business so that you can niche later on and scale it to hundreds of thousands of dollars a year, if not more, and you can do it in a way that is sustainable for you health-wise.

So the two aspects of a profitable business that I feel are very important in our industry are the fact that it actually makes you a profit and gets you to your revenue goals without burning you out and sacrificing your health along the way. So the way that I teach business is different than what a lot of people do because I really value health.

I know that you do, too. You're not in this business of yours to grow a crazy business that takes over your life at the expense of your own health. You gotta walk your own walk, talk your own talk, right? So that's very important. And I do this, like I said, in a 12-month program called the Profitable Nutritionist.

Stage one in what I teach in the full 12-month program is all about making these foundational decisions, your niche being one of them. [00:17:00] We do this in the TPN program. I also do it in something called the TPN Quick Start, which is a four-week introduction to the 12-month program, and one of the things that we cover in those four weeks together is called nailing your niche in week two.

So this episode very intentionally helping you out with the niche decision, hopefully calming down your brain on the fact that if this isn't a heck yes for you on what you're thinking of a niche for right now, then just don't make the niche decision. Then we just don't need to. And actually, where we need to put your time and attention is into your messaging and how you talk about your process.

So another thing that we do in the Quick Start is get really clear on your client process, how it is laid out, and then how to position it and talk about it so you explain the value and it makes sense to people in the world who would be ideal clients of yours. So remember I told you we were gonna talk about lab testing?

Oh, by the way, in the description of this episode, there is a link for you to click for the next steps on [00:18:00] either the TPN program or the Quick Start. And if you don't know which one you should start with, there's also a link for you to book a call so we can talk that through. All of that is in the episode description.

But I told you we were gonna talk about lab testing in particular because this one is huge, and it's huge in terms of niche confusion. It is huge in terms of process confusion, and I would say it is the biggest point of confusion in terms of messaging and in talking about the process. So what I mean by that is I will see websites all the time.

We do marketing reviews in TPN. I look at people's websites. I give critiques on websites. We have a lot of support in both the quick start and in the full TPN program on, um, talking through your messaging, talking through how you actually explain what you do to real humans in the world, which is the biggest skill that needs to be developed for new practitioners, and also needs to be revisited by more established practitioners, I would say, [00:19:00] as the market changes, as seasons change, as new technology changes.

This is an example I bring up all the time, but we weren't even talking about GLP-1s two or three years ago. Now, this needs to be part of the conversation that every practitioner is probably kind of having in their back pocket. The conversation pieces to have, things to address, right? So always we are changing our messaging.

We're changing the way that we talk about what we do. But as I look at people's websites and I l- and I coach people on the conversations that they're having with real humans in the world, a big, like glaring neon light that is blinking at me is around functional lab testing. And I don't know what it is about this in particular.

I have some ideas, but functional lab testing, okay? If you know, you know. This is very specific lab testing that functional practitioners use and are very proud to have access to, and it is incredibly in-depth and so useful, and such life-changing [00:20:00] testing to do with clients. I'm not diminishing that at all.

But the way that it is talked about is that everybody should know what functional lab testing means. And I'm just gonna tell you right now, humans in the world do not know what the term functional lab testing means. So when I go to somebody's website and I see all over the website they talk about how they have a functional approach to blah, blah, blah, and they do functional testing, and their offer includes functional testing, my eyes glaze over, and I'm just so I'm, I feel so bad for the people that end up on this website, for example, that really are ideal clients that could use this help, that they are the perfect person for this offer and they want the results, but they have no idea what functional lab testing is.

They don't know what that means, and so it means nothing to them. And they just read, they gloss through, scan by that line, and it means nothing. Which makes me so sad because this is life-changing work. This part of the process, and I would also say probably any part of any process, so if you don't do functional lab [00:21:00] testing, I'm sure there's some part of your process that this would apply to, that seems so obvious to us who are neck-deep in this world of holistic health.

These terms make such perfect sense as a way to explain the process, as a way to explain the results that people get, as a way to explain the problems that people have. But within that messaging, it, it has to be... How do I wanna say this? It has to be so obvious To someone who has no idea what you do, how you do it, or if they're the person that you should do it with, has to be so obvious to them what these words mean.

Because otherwise, it means absolutely nothing. So functional lab testing, I'm looking at you, don't say that. Don't, don't say that. Don't say microbiome. People don't know what that means. Maybe they do. Maybe it, like, rings a bell in the back of their mind. But something that somebody has to think really hard about to figure out what it means, we need to simplify the verbiage around that.

So again, like [00:22:00] I said, I do a lot of support in my 12-month program on messaging, how we actually talk about what you do and why it's valuable for your ideal client. Regardless of whether you have a niche or not, you have an ideal client that would be perfect for your process, and that is the type of person that we need to educate on why they need your process.

But we don't need to educate them on what the terms mean. We need to tell them that you exist in the world, and then we need to position the process that you bring your clients through as the obvious solution to their problems, okay? So that's what I mean when I say positioning. But this all comes down to messaging.

So I really wanted to, before I close this out, I really want to give some examples of messaging being the differentiator, not the niche itself. Okay? Because again, I teach a process called call-outs for testing different messaging angles, testing different problems to see what are the ones that people really identify with.

I probably have given this, um, given this example before from when I was marketing my [00:23:00] nutrition business, but I had done a post, because back in those days, I was on all the social medias, which didn't do a ton for my business but it did definitely burn me out and make me sick. Story for another day.

However, I posted on, f- I think it was Facebook. I'm guessing it was Facebook. Um, I posted something about ... There were two, there were two that really took off. Actually, three. I had three different angles. Now, I worked with a holistic approach to hormone balancing, okay? Using lifestyle and stress reduction.

So I could work with pretty much any woman on the planet needed what I was offering, the process that I was bringing my clients through. Okay. But I would talk about different things. I would have different entry points for that person. There was a blog that I had that went kinda crazy on Pinterest that I got a lot of, um, email subscribers from about birth control.

Like, birth, hormonal bi- birth control and what that did to stress levels later in life. I can't remember exactly what it talked about. But it connected those two things, okay? [00:24:00] And I got a lot of email subscribers that came from that that eventually became clients. I had, um ... Let's see. I would do call-outs on digestion.

There was one, this one I'm talking about that I'm gonna tell you about on Facebook, was about restless leg syndrome And I was like, "If you know anyone that has restless leg syndrome, I have to talk to them." And I did a little bit of educating on how that is indicative of not digesting your food very well, and it's something that we have to, to fix.

And then the people came like crazy because they could identify with that very specific problem. So this is an example of a call-out. It's the way that you talk about a very specific problem that will bring in the right person that you wanna work with. Now, it's not saying that I only worked with people that had restless leg syndrome, although that could be a niche.

That actually could be a niche. You could say, "I only work with people who have restless leg syndrome, and that's what we solve." Could be. Absolutely could be. That wasn't what I was doing, however. I was just talking about a common problem that a woman had that w- would be an ideal [00:25:00] client for me, okay? I also talked about insomnia being a problem that an ideal client for me, for my process that I was gonna bring my clients through, and that I was bringing clients through, an ideal client for me may have insomnia.

So I talked about the insomnia in a very specific way in call-out messaging that brought in that right person. But it doesn't mean that I only worked with clients who had insomnia. But that was an entry point, okay? That was a w- that was a talking point for people who knew me to refer people to me. That was an entry point that w- people could understand, "Yes, this is a problem that I have.

I need to talk to her about it." But the way that we phrase the call-outs in this very specific messaging structure is going to bring in the right people who you then will qualify as if they are the right person or not, and invite them into a deeper conversation if they are. But that can be done without committing months and years of our life to a deciding on a very specific niche.

I, I talked about this to someone the other day and I said, "You know, I don't want [00:26:00] to..." I, I never like to compare the work that my clients do as holistic nutritionists and health coaches to Western medicine because I think that can get a little bit murky. So I, I don't like to do that. But I think that this example is, is really helpful for us to think through.

Surgeons and doctors and nurses , when they are in residency, they don't... They, like, they have to go tour all the different departments. They have to do a little time here, they have to do a little time here, and they do that so they can get experience in these different areas and different specialties before deciding on their niche, for lack of a better way to put it.

And so I, I just think that it's so crazy that as individual practitioners and business owners, we're told y- you should just know, decide, just pick one, decide what you wanna do. We're not gonna even really define for you what a niche is, but we're gonna tell you you have to pick a very specific one and commit to it, and this is the only way forward.

But it's just not. It's just not the only way forward. So [00:27:00] obviously, I feel strongly about this because I have seen so many people have such relief and such success when they don't feel like they have to be a hostage to this decision, and they can just talk about what they do in lots of different ways, lots of different colors.

We can experiment with so many different messaging angles and see what fits, see what really has people leaning in. It usually will really surprise you. Again, this is part of the process that I teach in my program. But the, the reason it's so fun and it's so experimental is because we really don't know.

We don't know your niche yet until you've worked with a bunch of clients, and you have the same things that you really like talking about, and there's certain attributes of clients and certain things that they have going on that really excite you that tend to be your favorite, and you figure that out over time, and you figure out, "Oh, okay.

Okay, okay, okay. This is my niche. I think that this is the type of person, the who that has this type of problem and wants this very specific result. This is the group I want more of. I want more of these clients." And for a lot of [00:28:00] people, they... The who for them has a lot more to do with the characteristics of the type of client they wanna work with than it does with the problems and the results, and that's okay.

That's another concept that I teach of easiest clients versus hardest clients. But it- they're just the, the, the characteristics and resourcefulness of the, the clients. It's not the very specific demographic and the very, very specific niche. Again, fertility is the best way to think about this because our brains can really grasp this as a niche.

Oh, okay. If you work in fertility, you have a very specific who that you work with. Men that come to you, probably not gonna be your client, right? That's very easy to understand. But it, it boggles my mind how often people are coming into my program and they say, "I, you know, I have this niche. I chose a niche.

Somebody told me to choose a niche. I chose my niche, so I did, and it's women with hormone issues," or, "It's women in midlife," or, "It's women in perimenopause," or it's whatever it is. "But the weirdest thing is happening. I have guys coming to me, and, [00:29:00] like, they, they want me to help them, and I don't know if I should because they're not in my niche."

And it's just so crazy to me because this person asking me the question, it's not just one person, I hear versions of this often, they want to help the people, the people want the help, and they feel like, "Oh, but I'm not allowed. I'm not supposed to because this isn't my niche that I decided," which is so crazy, right?

It's so crazy. So permission granted to try on different niches, like outfits. Just try them on, wear them around for a little bit, see if they feel good, see if it- they're itchy and you don't like it. It's not a tattoo you're committing to forever. It's an outfit. Put it on, take it off, and just be loose with it.

Let it be experimental. Let it be fun. And experiment. That's part of the process, by the way. The experimentation part of it is part of it. But you experiment in your messaging. You experiment in the way that you promote your business. You experiment in the way that you talk about your process that you bring clients through, and the types of clients that you work [00:30:00] with, and w- the way that you talk about and experiment with different types of results that you explain, and the way that you explain it, and the words that you use, and the words you don't use.

These are all where the experimentation happens, and the messaging is where we get a lot of data on your niche in the future, should you decide to make one. And then lastly, before I land this plane, I will say it is very important when you're going to be running ads or you're going to be creating a digital product that you're going to sell to a lot of people for it to be super specific.

Very specific niche of people, which is a very specific group of problems that you are solving for people who want very specific results. You have to have that really figured out for the digital marketing in ads, for example, or of a digital product to make sense, yes 2000% yes, agreed. I do that myself. My business is a great example of it.

However, it's not the starting point. And so where I take [00:31:00] exception to this whole you have to niche, the riches are in the niches. Yes, true. True, true, true later. Just not in the very beginning when you're trying to figure out what you want your business to look like, when you figure out, or you're trying to figure out your process that you bring your clients through and how to talk about it.

That is not the time, in my opinion, unless you already come into this work knowing you are super called to serve a very specific group of people. And some clients I work with are. And that does make some things easier, but it doesn't mean that we have to rush to get there, okay? So that's my entire point of this podcast.

Again, I want you to know that a niche is a who, it's not a how, it's not a certification, it's not part of your method, it's not part of your specialty. That's not your niche. Your niche is a who. And if you don't want to, you don't have to choose that who yet. Most people I work with do not have that decision solidly made yet.

So what I teach in my process is how we then go message and market and get experimentational. Is that a word? I think it is. I hope it is. [00:32:00] Experimental. Yeah, experimental. With

a lot of different people, we get the word out about your business to a lot of different people, which is where we see the referrals coming in, the conversations being generated, you getting a lot more exposure and a lot more experience talking to real humans in the world when we're not only worried about qualifying every potential interaction and conversation with is this person in my niche?

Oh, they're not. I'm not even gonna talk about my business then. Oh, they're not. They don't know anybody in my niche. I'm not even gonna talk about my business then. Oh, my friend, that's where we run into trouble. I don't want that for you. I want it to be much easier for you, and I want you to help the people.

So again, your niche is an outfit that you can try on. Should you choose to, you can try on several. Take one on, take one off, take one... Put one on, take one off. Or you can just decide not, that right now you don't need to have a niche. We can talk through that. I would love to bring you through my process of [00:33:00] figuring this out for yourself and for your goals.

Again, that is exactly what we do in the Profitable Nutritionist program or in the TPN Quick Start. Link in the description for both of those. I would love to help you to get very clear on your client process, the way that you talk about it, and the niche or no niche of people that you are then going to go bring it to and serve.

Have a wonderful rest of your day, my friend.