234. Support GLP-1 Clients & Weight Loss Coaching Using The Metabolic Balance System

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

 ✅ Build a thriving online practice without relying on social media
 ✅ Consistently attract and convert clients
 ✅ Create simple systems that scale without overwhelm

💡 Subscribe or Follow so you never miss a new episode packed with practical strategies that actually work.

© 2021 - 2026 Andrea Nordling

DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only and do not make any representations as to the future income, sales, or potential profitability or loss of any kind that may be derived as a result of use of the content, including paid programs and all free resources. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the c...

Transcript

 00:02
Andrea Nordling
Jen Vasey is on The Profitable Nutritionist Podcast. So excited you are here today. I want to let everybody know that this is an episode not to be missed. We are talking about very important real time discussion points for any holistic nutritionist or health coach out in the world, wanting more clients and talking with real humans that want to improve their health. Because there are two things that are very top of mind for people in the world, all over, no matter where you are. And some health and wellness professionals have resistance to talking about one or both of these things, which is exactly why we thought that we needed to bring it up today and we have a solution to that problem. So that's my little. That's my cliffhanger before we jump in and I'm going to review what that is. 

 00:45
Andrea Nordling
But Jen, first of all, hello, welcome. Do you want to tell everybody who you are and how amazing you are? 

 00:50
Jen Vasey
Oh, hi, Andrea. Thank you so much for having me back on the podcast. I am so happy to be here. So again, my name is Jen Basie. I am a registered holistic nutritionist and the CEO for Metabolic Balance. We operate in Canada and the USA and Metabolic Balance is a holistic whole food nutrition company where we do lab based nutrition protocols. So we really kind of take things to the next level where we have a medical team of practitioners who will run blood work for all of your clients. And then we use that data to create custom nutrition protocols based on imbalances, deficiencies, hormones, glucose level, inflammatory marker enzymes, everything that we're able to actually look at in the body. Then we create a custom nutrition protocol and no two protocols are the same. 

 01:37
Andrea Nordling
And it's amazing, especially in the current day and age we are in right now. Drum roll. Where people are attacking GLP1s and people want to lose weight. Now, the losing weight part is not anything new, but the GLP1 conversation is. And this is something that Jen and I have been talking a lot about. In fact, she was actually a guest inside my program, the profitable, nutritious program. Last week we did an entire coaching call on this, on getting into the conversation. Regardless of whether you are pro or against using GLP ones, it doesn't matter. People are talking about it. They need resources. They need somebody to talk them through either the decision or the execution or whatever. They are not getting that help elsewhere most of the time. And so this is a super important. It's a, it's a marketing tool. 

 02:25
Andrea Nordling
It's a connection tool, It's a service tool for your people. So we're going to talk about that part of the conversation. And also I told Jen yesterday, I said, hey, when we record the podcast, I really want to talk about something that comes up a lot when I am coaching clients, and that is the resistance to taking on weight loss clients. And so I think we should actually start there. And I'm really curious to hear Jen's thoughts on this. So here's how this comes up. In my practice now, I coach, for those of you that don't know, in case you are new to me, I coach holistic nutritionists and health coaches and various wellness professionals to sign more clients, make more money, make more impact in their practice, and to do it sustainably so that they don't burn themselves up. 

 03:03
Andrea Nordling
Specifically, we do that without relying on social media. So probably if you're listening to this, you're aware of that. But just a little, I don't know, a little primer for what we do here at tpn. So when we service our clients, we coach them, we mindset, coach them, we give them a lot of strategy, and we help them to execute it. And something that comes up a lot with my clients as I'm coaching them is this idea that the people that are coming to them want weight loss and they don't just want to be a weight loss coach. So this is the words that people tell me all the time. I don't want to just be a weight loss coach. I don't want to just help people with weight loss. I can do so much more with them. 

 03:36
Andrea Nordling
I want to help them to actually be healthy. I want them to overcome their autoimmune diseases. I want them to do X, Y, Z thing. Not just weight loss, but the people that are coming to me want weight loss. And so in this, when I coach my clients on this, what I'm trying to dig into with them is what is. Where is that resistance coming from? Is it actually not wanting to have a system for supporting people through weight loss, or is it actually not feeling confident that you can help people get sustainable, long lasting, healthy weight loss results? And so you don't want to take those clients. And what I find is it's usually that second one. So I thought that Jen and I should talk about it. And I'm curious. 

 04:15
Andrea Nordling
Like, I think that what we'll do here is we'll just kind of like talk through some of this. You've worked with so many different coaches. I've worked with so many coaches. We've seen a lot of patterns. So let's talk about that a Little bit. And then I would love to kind of segue into how the Metabolic Balance System really addresses that because there isn't very much that I really recommend to my clients. I don't, I'm not a big affiliate for any other, you know, companies, any other solutions, but I've seen our clients be so successful in using the Metabolic Balance protocol and system for helping their clients get weight loss results. And so I did want to, you know, talk about that here, and it is a great solution. So let's talk about it. 

 04:53
Andrea Nordling
How do you see this showing up for people with weight loss clients and resistance to it in particular? 

 04:59
Jen Vasey
Yes, absolutely. Oh my gosh. There's just so much juicy topics to dive into today. I'm so excited. My mind is spinning because I love all of it. And just like yourself, Andrea, I have worked with, you know, we have hundreds, thousands of coaches globally, hundreds across North America. And this is a really common one. And just like you said, I do find when nutritionists, health and wellness practitioners come to me and they're like, I really do not want to position myself for weight loss. It usually stems from some form of experience where they were addressing weight loss in the past and they didn't necessarily love the outcome or they had a lot of frustration working with those potential clients or they really didn't feel they have the tool again for that long term sustainability. 

 05:42
Jen Vasey
So oftentimes it relates to, I really just don't want to focus on the weight loss side of things because maybe I didn't have a good experience. But the other side of health and wellness practitioners is we really are focused on just that. We're focused on the health and well being of our clients. And we know that when we focus on reducing inflammation and supporting stable blood sugars and supporting those with metabolic syndrome or insulin resistance, or when we focus on those that naturally they will achieve a desired outcome, they will achieve a healthy, sustainable body weight. And so what I really find is, to simplify it, is when we pair the two together in a sense that we can appreciate what we want to achieve with our clients. We have all of this knowledge. 

 06:26
Jen Vasey
We've invested so much into ourselves and our education so much, and we know how we can help them with their health. But from the client's perspective, what clients want to invest in is the outcome that they feel they're looking for. And for them is the weight loss. They don't necessarily realize that extra 20 pounds that they've just been really struggling is so direct, related to the fact that they have insulin resistance, metabolic syndrome, they're going through perimenopause. They just know this stubborn weight is driving me crazy and I want to get it off. And so when we can really meet them where they're at, we can really appreciate it and we can implement all of the resource, everything that we want to do from the health and wellness standpoint so that they can then naturally achieve that desired outcome. 

 07:11
Jen Vasey
But I think pairing the two together is really important and really speaking with confidence that I can absolutely support you in achieving this desired outcome and achieving this goal. But I'm going to do it through the channels and the avenues of really, you know, transforming your body. And we're going to do it holistically, and we're going to do it healthy, and we're going to do it with whole food. And so I think that part of it is really important. I can also touch on, I know that there is health and wellness practitioners who have worked with disordered eating. And so they want to be really considerate and really mindful when it comes to weight management and so or, you know, achieving desired weight and health. 

 07:48
Jen Vasey
And so there's a lot of ways that we can work on mindset and really focusing our health and wellness. Even though there may be some weight loss that occurs, we're really focused on the health and wellness side of things. So I really do feel that regardless of where the angle comes from, we can still do what we're setting out to do, which is support our clients with their health. But I think it's important to also position yourself that if that is a part of your health and wellness goal, it is a part of what I offer. And I think that's the struggle that a lot of practitioners, they're like, I don't want to offer that. I don't want to offer that. It's like, do want to offer it. You just want to offer it your way and we can help you with that. 

 08:24
Andrea Nordling
Yeah, I think that's exactly it. So I haven't told you on this, but I'll just, you know, like go off on a little tangent as I do. So I don't take nutrition clients anymore. I haven't since 2019 when we started the profitable nutritionist and went full time into holistic business coaching. So I refer CL like people that come to me and people in my life, I refer to other practitioners. And so I have four people close in My life who I knew had. Some of them had weight loss goals, some of them didn't, but they had significant health goals. And I knew that metabolic balance and this and really changing their food and making a very custom food protocol for them was going to serve them very well. So I referred them to a metabolic balance practitioner. 

 09:07
Andrea Nordling
And I have been watching over the last four or five months what the progress has been of these. Again, four people that are very close to my life. And I am fascinated by able how they talk about it and then also how excited they are about what seems to them like a huge surprise. So what I mean by that is when I see these people and I'm asking them, how are things going? They're like, oh, my gosh, you are not going to believe this. I have lost 14 pounds and I have down two sizes and I'm da, da. Oh, and the. Do you think this is so weird. I'm sleeping through the night now and I don't snore anymore. Or like my husband doesn't snoring as this. 

 09:44
Andrea Nordling
This is just like a shocking surprise when in reality that was like one of the number one things. We need to adjust this. Let's go and, you know, see if metabolic balance would be a good solution for you. Like, set up an info call with the person that I referred them to. And so I'm watching with fascination from the bleachers over here going, oh, my gosh, that was what we talked about. That actually shouldn't be a surprise. But you're so excited about the very quick and visible results of the weight loss, which is what you really want, that you kind of forgot that we actually had talked about those things already. And it feels like a surprise to you. And so I just, I think human nature is part of this. And there's just so much really like part of that conversation. 

 10:26
Andrea Nordling
But I've just, I've been watching this and I've been really interested in it. And it brings me back to my clients that say, I don't want to. You know, I do want more clients. I want to make more money. I want more clients, but I don't want to be this. I don't want to pigeonhole as just a weight loss coach. I don't want people to just come to me for weight loss. And I think that is very limiting. So I'm always coaching on the mindset of it. Like, instead of one or the other, how could it be and how could it be both at the same time? Like, let's just explore what that would look like. But also if you had a system that really worked, that got your clients great results, would you still have the resistance to it? 

 11:01
Andrea Nordling
And I think at the end of the day, the answer for most is no. So I've just been watching this happen with people in my life and been very happy for them and very excited. And then also, you know, professional curiosity, I'm over here taking notes of like, oh, fascinating. Those clients forgot that's the result they went after because the one that they are most excited about is the weight loss. And that's just the reality of the situation. 

 11:23
Jen Vasey
And I'm so thank, I'm so glad that you shared this because that's just that really is what led me to where I am today is the program. Again. It's like to simplify the program, we do a medical health history forum. We run 36 lab values and we have a medical team of doctors in Germany who curate the plan that is based on all whole food. So it's not getting into, you know, any type of pills or protein powders or greens drinks or injections or anything like that. It really is actually anchoring the body with the right nutrients, the right ratios of nutrients at the right times of the day. But it's interesting because metabolic balance was originally designed well over 25 years ago. The research of metabolic balance started in the late 80s and it was actually designed to support those with metabolic syndrome. 

 12:10
Jen Vasey
So the doctor who designed the program was seeing patients in his practice and he was really seeing those who came in with metabolic syndrome, presenting hypertension, high cholesterol, diabetes, obesity, you know, so on and so forth. And he recognized that by stand studying the chemistry of what was happening in this individual patient, really studying the chemistry of nutrients and in specific foods, and then pairing the two together and using foods to heal, he was actually able to reverse metabolic syndrome. So for health and wellness practitioners, this program was really designed around healing, reversing metabolic syndrome. It really is really fast forward today is really hyper focused on hormone health. So a lot of like working with a lot of perimenopausal menopausal women. It's very focused on digestive health. So those with ibs, Sibo, Crohn's, diverticulators, so on and so forth. 

 12:58
Jen Vasey
So it's interesting that the program itself wasn't necessarily designed as a weight loss program at all. It was a program that was designed to do everything that we want to do as healers and health and wellness practitioners. But when you fast forward to our market today. And you look at it's so predominantly used for weight management because the consumer, the client, that's what they think they want. Like you just said, they're like, I just want to get rid of this stubborn weight. But they're like, oh, what they actually achieve is so much more. And so I was getting review after review and referrals and testimonials of clients saying, I went into this because I was really frustrated with this weight. 

 13:36
Jen Vasey
Little did I know that I was going to completely change my whole life, change my sleep, my energy, my brain fog, even just how I show up in my relationships, how I'm showing up happier and healthier as a partner to, you know, my spouse or as a mom or all of these pieces that come together. And so it was the abundance of those testimonials and those feedback just like you're getting from your, you know, the people that are in your life that really prompted me to go, okay, how can I have a wider impact with such a powerful program rather than just taking on clients one to one? How can I do that? And the only way that I can do that is I can support more practitioners using Metabolic Balance with their clients. And so here we are. 

 14:18
Andrea Nordling
Yeah, here we are. And so Jen and I have done some previous episodes and so we can also link to those where I feel like we gave more information about your story and how you got here. And so we'll link to this. So anybody who's like, okay, this is kind of landing, I need to go and do a deep dive into this. Jem has a great story on how many clients. Can we just give a number of how many one one clients you. 

 14:41
Jen Vasey
Have served at this point I would have to, I'd have to double check, but it's. Since I became a certified Metabolic balance coach in 2020 last year, it's going to be. It was well over a thousand last year. So I want to say I'm probably sitting around 1300 clients that have gone that I've just worked with through the Metabolic Balance program. Again, my focus now is being redirected so that I want our practitioners to be able to work with as that. 

 15:05
Andrea Nordling
Many clients as well. Yeah, but just a cool 1300 ish lives changed. No big deal. And what we talked about in past episodes and for those that are just tuning in for the first time here and haven't heard this or need a refresher, the way that Metabolic Balance is structured and the way that it is really systematic and you can Outsource a lot of the time consuming part of creating protocols because you're not creating a protocol, you're not analyzing the lab values, you're not creating the meal plan. That's all done for you. So that's why Jen has been able to serve as many clients as she had because this is a very well oiled system. So again, we have other resources that go through exactly how that works. And I don't know that's the best use of our time today. 

 15:44
Andrea Nordling
Although for anyone that this is landing for, they're like, I want to know more about this in the description of this episode. We do have, first of all, we have a special offer in May. So if you're listening to this in May 2026, Jen has a special incentive for you to get started with the certification for Metabolic Balance. We have info on that in the description and there was also a link for you to book a call with Jen and do an info call with her too, so we can get all those questions answered. But I do think it's an important part of the conversation for people that maybe aren't familiar with this system to just know that it is. There is a large part of it that is done for you which allows you to serve more people. 

 16:17
Andrea Nordling
It also is a reason, I think, that ties into this conversation for people that are less confident in their ability to help people get weight loss results or to address those metabolic symptoms. This is a really great plug and play, like done for you system that you can use. It isn't for everybody. So I also want to be clear on that. If you already do lab testing in your practice, you're already doing this and you're serving clients and your system is working great. Don't allow yourself to get distracted. But for a lot of people, they don't have that. They are resistant to taking on weight loss clients or taking on more complex clients because they don't trust their own process yet, or they're getting backlogged with too many clients and spending way too much time creating the custom protocols. 

 16:58
Andrea Nordling
And I hear this all the time, like I'm spending five hours, six hours doing interpretation of lab results. And I cannot take on enough clients because I do have a lot of people coming to me and I'm swapped. This is also a great solution for that. So I just want to be clear on that. Like, you know, kind of let your intent to go up. If you're one of, in one of those two camps, this probably is for you. It might also be for you if people are asking you questions about GLP1s, which I feel like we should talk about because kind of a hot topic in this day and age, something that weren't even. We weren't even dabbling in a few years ago. And now it is everywhere. 

 17:31
Andrea Nordling
Everybody's talking about it, taking it, coming off of it, hiding that they're taking it, not wanting it. So many layers here. So let's dive into that for a second. 

 17:41
Jen Vasey
And honestly, I actually feel like it ties so closely with this existing conversation about potentially being resistant around the, you know, oh, do I want to insert myself to be open to take on, taking on weight loss? And there's, you know, there's a resistance there for a reason. And. And now we have this whole new massive era that is rapidly evolving around us. It is here to stay. It is not going anywhere, which is GLP1s. And so the first thing I'm going to say is I do think that getting, you know, or being on, you know, uncomfortable and getting comfortable with inserting yourself in the conversations around weight loss and around GLP1s, at least being out there and presenting yourself as a practitioner, that I am here and I am supportive and I want to have these conversations with you. 

 18:26
Jen Vasey
So I think the two just go so. So hand in hand. And so when it comes to the GLP1s, you nailed it. So, so many people. So the thing with the GLP1s that we know is GLP1s are being widely prescribed, but they're also accessible without prescription. Like I, there's this whole market, you can order them on a website and have them dropped off at your door. And the problem is that in neither, whether it's a prescription or not, neither is being delivered with a corresponding protocol that makes sure that you are adequately nourished so that you're not suffering with so many things that we see people suffer from. But the problem is, because I don't feel that there's enough health and moms practitioners that are really open and inviting these conversations is that these medications are being used with fear of judgment. 

 19:11
Jen Vasey
And so they're being used in a, what could potentially be a really dangerous way. So if we're not putting ourself out there to say, listen, absolutely no judgment, if you were feeling like this might be the move for you, but I am absolutely, strongly knowledgeable when it comes to the foundation of healing and what your body needs. Thinking about being on a GLP1 or wanting to get off of a GLP1 inserting yourself and being open to. Let's have a conversation on how I can help you. I think that's the most important part because we're humans and at the end of the day, we are, we all require adequate nourishment from now until forever. And so that piece of it is never going away. 

 19:50
Jen Vasey
But with GLP1's rapidly evolving, we have to be really, again, inserting ourselves in this conversation so that we can do what were meant to do and truly help people. That's what, that's what we really want to focus on. 

 20:02
Andrea Nordling
Yeah. And regardless of what your niche is or what your modality is or what your specialty is, there is a way that you're supporting clients, I'm sure, who are taking GLP1s, who are considering taking GLP1s, who want to come off of them at any part of that journey. And what's coming to mind for me is a recent coaching client that I had a one one client. We were coaching on this and she was so shocked that one of her very close friends has been taking GLPO and she didn't know that. This friend asked her a question about it and she, with no judgment, gave her some really, you know, strong help and some support nutritionally. And she said, oh, my gosh, I've been so nervous to tell you about this because I thought that there was going to be judgment there. 

 20:43
Jen Vasey
And. 

 20:44
Andrea Nordling
And so this client of mine was like, absolutely not. I'm here to help you. I'm here to coach you. I'm here to help you get to your, to the results that you want to get. But as this person was quickly finding out, her body was getting depleted very quickly of the nutrients. And there were other health problems coming up and compounding as maybe her weight was going down. But the, you know, that was a snowball effect in another direction, too. And so her takeaway, and on our coaching call, were talking about this. She's like, I just could not believe that someone close to me didn't, like, didn't even know that she could approach me with this. And that's really. That was on her. Like, she hasn't been in the conversation, she hasn't been talking about it. 

 21:16
Andrea Nordling
She hasn't been a trusted resource and she realized, oh my gosh, there's so many people that need my help that I can help, and they don't even know it because I haven't been talking about it. 

 21:25
Jen Vasey
I fully agree. And that's exactly it. Making sure that people are aware that they can comfortably come and have a conversation. There is still this absolute, whatever you want to reference it, stigma, judgment, worry around GLP1s. People feel like they're, you know, cheating or taking whatever it might be. It doesn't change the fact that we need to be able to help them and support them. And the reality is without. It's more dangerous with, for us not to say, listen, absolutely, please come to me so that I can actually help you. Because I have had clients come to me where they've been on GLP1s, call it secretly not really telling anybody for months and months, and now they're actually at a point in their GLP1 journey where they don't know what to do anymore. 

 22:08
Jen Vasey
They come to me and they're just like, so, you know, completely malnourished. We can see it in the face, under the eyes. They've learned, hair is falling out. I've had clients who have lost their menstrual cycle, completely lost their libido, lost their minds. Like, they're just, they're really struggling. And so when they come to me, it seems to be more of this desperation rather than, oh, my gosh, if only I had come to you in the beginning, so that I could really learn how to feel my body properly. Even if a GLB one was introduced, you know, just for a period of time, so be it. But I think that education, so that nobody goes on them, I believe, with the intention of staying on them. 

 22:43
Jen Vasey
But then if they're not building habits and they're not learning, and we know with GLP1s, and we know with metabolic flexibility that the body will burn glucose, it will burn fat, it will burn muscle. When it's burning muscle, our basal metabolic rate decreases. You go off a GLP1 now you have a decreased basal metabolic rate, so your caloric expenditure is lower. It gets really complicated. So without proper I. I said this in our training last week. I wholeheartedly, truly believe that nobody should ever be given a GLP1 without a corresponding metabolic balance plan. So that they're actually learning and habit building along the way. And I have invited several of our practitioners. I'm like, niche yourself as a GLP1 nutritional specialist and watch your business explode. It's people are looking to have these conversations with people who are like, come to me. 

 23:30
Jen Vasey
I will absolutely help you. There's no judgment free zone here. I actually want to make sure that I take that we take the time together to empower you and educate you rather than, you know, reaching for GLP1 and being so calorically restricted because your appetite is suppressed so significantly. The other problem with them is the dosing. Right. If yes, through a medical doctor, there's a dosing schedule, but again, the accessibility to them and the accessibility to dose at what anybody sees fit, that can also, that can cause significant caloric restriction and of course, significant concern. So again, really inserting yourself, being open because at the end of the day, it doesn't change what we want to do as health and wellness practitioners. Whether someone thinks that they want a GLP1 or someone thinks they want, you know, weight loss. 

 24:18
Jen Vasey
At the end of the day, we know what they actually need. So start those conversations around what they want to come to you for. Then you get to insert what you know they actually need. And that. 

 24:30
Andrea Nordling
It's the, It's a tired cliche, but it's also true. Sell them what they want, give them what they need. And I referenced, you know, it's not bad, it's not wrong, it's just, it's. 

 24:41
Jen Vasey
The way that it is. 

 24:43
Andrea Nordling
They're going to get the benefits. Yeah, all over the place. 

 24:46
Jen Vasey
And I often do reference because I host webinars, I work with practitioners all the time. And I say that clients, we have, again, we have all of this knowledge and we want to package it all up and we want to deliver it to them. But clients don't necessarily invest in your knowledge, they invest in their results. So you need a very clear delivery. Which is what? Metabolic balance is a very clear system. Exactly. What is going to happen? I'm going to give you a rec form, we're going to run blood work, I'm going to get your nutrition plan. You're going to have this many meetings with me, this much accountability. There's an app, you can access everything. When they can clearly visualize their results, then you get to insert your knowledge along the way. Then you. That's where the knowledge comes in. Right. 

 25:28
Andrea Nordling
But we're teaching about digestion and we're teaching about minerals and enzymes and we're looking at all, at the sleep and the stress management and all the things that come with it that are not as exciting on the front end to. 

 25:39
Jen Vasey
Get out your credit card, you may. 

 25:42
Andrea Nordling
But if people are coming to you wanting weight loss, don't turn them away. Help the people they want to be helped. And you also are going to help them with those ancillary benefits that to them are ancillary to you are primary. Doesn't really matter coming together anyway, regardless of the method that you use, that's the name of the game here, is you're helping people get to their goals and by doing so they are going to send more referrals your way. That's just, that's the cycle. It's beautiful. 

 26:13
Jen Vasey
You nailed it. Absolutely. It is. 

 26:15
Andrea Nordling
So, okay, let's tell people about the special that you have going here in May for the TPN audience, which is so generous. And again, I will just say that the reason I so strongly believe in this and that I keep inviting Jen into our community and to, I said, you know, if you have an offer for us, let's go, let's do another podcast. The reason is because I have been watching for years now, students in the TPM program that are Metabolic Balance certified that use the program that get great results with their clients, they do get a lot of referrals. They do have the capacity to work with more clients because it isn't so cumbersome for them. So they can, they could just serve more people. And obviously that's a great business model. 

 26:56
Andrea Nordling
So as I've been watching that over the years, I've gotten more curious than Jen and I about two years ago connected and really last year for the first time collaborated. I said, okay, like I've seen enough. I know that this works and I know that it's a great business model for my clients and tpn, come in, let's start talking about it. And so, you know, happy to do that again now. 

 27:15
Jen Vasey
Yeah. Okay, so let's dive into it because yes, we're really excited. So happy to be collaborating with you, Andrea, who has also been such a valuable asset to our practitioners within the Metabolic Balance community. And everything is just again, so like minded and so well connected, which is great. And you really nailed it with the Metabolic Balance program. It is a very clear deliverable system. You can generate a cost of nutrition in minutes. And I have been there, my goodness, have I been there doing 90 minute symptomatology questionnaires, using that data to create custom nutrition protocols, maybe second guessing or diving into research to make sure the protocol, it takes hours. 

 27:49
Jen Vasey
And what I really found was that if I was looking at how many of those consults I could do in a month, then how much backend work it would take before I could deliver. Like I was like I realistically could take on X amount. There's my glass ceiling with my income and it just wasn't working. It was that this wasn't it was a bit of a broken system. Whereas Metabolic balance, like we referred to earlier, the back end part is done for you. So you actually really just get to spend your time doing what you want to do. What you so passionately you know, advocate for is the health and wellness and the coaching of your clients. 

 28:18
Jen Vasey
And that's where it really does allow me with ease, with absolute ease, several of our coaches, I'd say easily onboard around 20 new clients a month, like consistently, because the back end part is done. I will let you know that the program, the Metabolic Balance program, we deliver to clients over 12 weeks. So it's a 12 week program. The program, because it's so results driven, because it includes blood work and it includes a medical team, includes so many appointments with you as their comfort zone and so forth, it is a premium offer and therefore it does create real results, but it also creates real revenue. And so I do find, and this is what you learn in tpn, you deserve to have both. So many of us are caregivers and we're sharing, but we're not necessarily growing our business. 

 28:58
Jen Vasey
So you want the results and you want the revenue result. 

 29:01
Andrea Nordling
We're going to get way better results when they're more invested. 

 29:04
Jen Vasey
Literally 100%. Exactly. So pairing those two together is really important. So in order to be able to access the Metabolic Balance, to be able to use it with your clients, we have a, it's a really simple certification. So the certification is 20 hours long. So you enroll in the certification. Only accredited professionals can become certified through Metabolic Balance. It's really important to us that the program is delivered through those who are equipped to do so. So you would enroll, you become certified, 20 hours. There's the first part is theoretical training where we really dive into the science of metabolic balance, where it originated from, how it evolved to be what it is today. And then the practical part of the training, which is very user friendly, it just teaches you the back end. Fill in the blanks. How do I generate a plan here? 

 29:51
Jen Vasey
Yeah, really simple. From there, you're certified, you absolutely can start taking on clients. We do include additional trainings in the certification that are optional. We have an entire build your business course which so for those who are maybe a little bit newer, it's literally like dropping a box off on your doorstep. Complete the business in a box. We have, we guide you through your own Metabolic Balance plan. So every practitioner gets their own plan included in their certification. That's really important. There's a whole program. We guide you through all of that. We have multiple educational meetings every month. We have, there's a huge support team. 

 30:24
Jen Vasey
We have a whole team of all of our other practitioners like you really get to become a part of our full Metabolic Balance community which is all around supporting you, growing your business, taking on more clients, using the Metabolic Balance program. So the entire the total certification so it becomes certified so that you can use Metabolic Balance in your practice and is 2997. But with TPN we definitely do have a special offer until the end of the month. May 2026 is where we are today of $1,000 off. So really simple. The promo code is TPN. We will link that, Andrea will link that for you. TPN will give you $1,000 off, which makes it a really cost effective entry point to be able to access the certification. Again, 20 hours is completely self paced. 

 31:10
Jen Vasey
So we'll have people who finish it very quickly a week or two where others might take a few months and that's completely fine. Once you're certified, then you can immediately implement it with your within your practice. Again, our number one goal here is to make this as easy and user friendly as possible for you to be able to deliver more Metabolic Balance programs. And so additionally we have a massive resource library of everybody, anything you could think of. We have, you know, welcome guides, getting started guides and FAQs and we have canva templates and brochures and business like anything you could possibly need to be able to really express this addition in your business or really start your business is all absolutely included for you within. 

 31:48
Andrea Nordling
The certification and you get to be your first client. So when you do this certification, if I remember correctly, you get to generate your own plan first, go get your blood work done so you can experience what it looks like and what your plan and protocol looks like when it's delivered on the app and how beautiful it is and all of that it is. 

 32:05
Jen Vasey
And I think that's really important is to fully experience it because then we can, you know, genuinely rel own experience our own results to our clients as well. And so I think that's a really important part of it as well. And then it does not take long. So even though I have well over a thousand Metabolic Balance clients, I always say that I attribute them all to the first maybe 20. Like it really once it just started, it never stopped snowballing. Because when someone has been struggling for so long with their health, you know, or their weight, whatever it is that they're looking to, you know, that they've been working on and then something works so quickly. Like you said with those people that you've been observing, it works so quickly. It is very sustainable. It's very easy to follow. 

 32:49
Jen Vasey
They tell everyone and they tell the people that they care about the most. They're like, I am taking care of my health in a way that is transforming my life. I want this for you too. Mom, sister, brother, best friend, whatever. It is like, they tell the people that they love the most because they want them to have that same experience. They want them to have that same level of health and wellness and then that just rapidly snowballs and really grows your business. And because it's such a done for you system, you get to focus more on doing what you want to do and is actually coaching them through to their transformation and to long term sustainability, which is the most important part of our program. 

 33:21
Andrea Nordling
Yeah, it's the implementation support that people are paying you for. It's the coaching. It's actually making it doable for them and having them consistently do the small things that they need to do like eat the food on their plan. Yeah, that's what you are there for and that's what you should be spending your time on. I love that. Okay, so I know that people will be listening to this in a couple different camps. Some have a lot of certifications, they have a lot of education. They already have access to lab testing. They know how to interpret it, they know how to do all the things for those people. I'm just going to tell you, don't go collect another certification. 

 33:52
Andrea Nordling
Don't do that unless you are so overrun with clients that you're drowning and you need to simplify and have more efficiency in your processes, then this might be a great idea for you. But don't go, just collect another certification. Don't do it. In tpn. We want to help you to use what you already have. Create an offer with it, go sell it, go help the clients. That is my first caveat. But also I know that there are people listening to this that are health coaches that do not have access to any lab testing and they feel like that is a deficiency or any other nutritional therapist. There's a wide variety of holistic nutrition professionals that don't do lab testing either. 

 34:28
Andrea Nordling
And something I see with a lot of people that we coach is they do feel like they would like to have that as a tool in their toolbox. So I want to say if you're a health coach, you are an accredited professional and should absolutely look into this. But can you say a little bit more, Jen, about the types of accredited professionals and like certifications that would be able to use this in the practice? 

 34:48
Jen Vasey
Yeah, I would say predominantly we have health coaches, nutritionists and we have dietitians, naturopaths, we do have a number of chiropractors, MDs, but I would say the majority of are health coaches, nutritionists. That would be probably the majority of our team because we have, you know, all of the knowledge. But it does go beyond our practice to issue requisition forms to run blood work. And so when you have, when you can level up your credibility, when you can confidently say to your client, I'm going to run your blood work, I'm going to do it through my medical team. But in order to actually help you, I need to know what's going on in your body specifically. So I think that's a really big credibility piece. So that would be the majority of our coaches. But if you have questions, if you qualify. Absolutely. 

 35:31
Jen Vasey
Feel free to reach out to us and we can make sure. But as long as you're in the health and wellness space and you are accredited to be able to coach your clients and what you just said, that is probably the most important part about Metabolic Balance is the ongoing accountability and the ongoing support so that I can deliver this plan, but it needs to be delivered in a way that I'm educating you as to why you're doing what you're doing and not just because the plan tells you to do it. Because that there's, there's, that's two completely different things. If you're just told what to do and you do it, but without really understanding why, we're not empowering our clients to really learn about their body. 

 36:07
Jen Vasey
And so the most important part of the Metabolic Balance program is that it is delivered through a coach. That is the most important part. That's what creates those, that long term success and results because it's delivered through people who know have the power and the tools and the knowledge to be able to educate clients but to provide the ongoing accountability and support, that's what they need in conjunction with the plan. So the two have to go hand in hand is really important. 

 36:31
Andrea Nordling
So if you don't identify as being a health coach, you are and lean in. That's what we're doing here in 2026. That's what people. 

 36:40
Jen Vasey
Absolutely. Absolutely. Yes. Yeah, yeah. 

 36:43
Andrea Nordling
So good. Okay. So we have everything linked up in the description, past episodes with Jen. If you want a Little bit more context there, but the pressing time sensitive promotion of $1,000 off the T, the, I was going to say the tpn, the Metabolic Balance certification with code TPN is also linked up in the description with more information on exactly what is included in the certification, how to get in touch with Jen and her team if you have questions. All of that is linked up in the description. So there's, you know, no stone unturned there. 

 37:12
Andrea Nordling
We're also here to help you at tpn, but I'm just so grateful, Jen that you could come on and we could continue this conversation because it is so valuable and also because there are like, there's just continuing to be new discussion points that come forth as, you know, things change and as new things are introduced into the marketplace. And now we have AI as part of the mix and how people are supporting their clients as part of it. We have so many different things to discuss here, but really focusing on what people are paying for right now, which is personalization, coaching, implementation, support, that is at the core of everything that any health and wellness practitioner needs to be thinking of. And you know, part of that conversation is weight loss. How are you helping people with that? 

 37:57
Andrea Nordling
And if you aren't, maybe is that something that you need to re examine? I don't know. We're going to post the question. All of you have great discernment to know if that's for you or not. And are you having conversations about GLP1s and your thoughts on them and your if you help clients with them or not? And why are you getting in the conversation and being a resource? Because if you're not, it's a huge missed opportunity. My opinion. 

 38:22
Jen Vasey
I fully agree. Again, it's really just watching what's evolving and growing rapidly around us and are we choosing to insert ourself and be a part of it so that we can continue to do what were meant to do or not? And that I think is a really important, you know, self question is in order for me to truly help people, I need to be inserting myself into these conversations. I need to understand GLP1s. I need to understand AI. I need to understand that people think they want weight loss without realizing what that actually means for their health and their longevity in their future. And so being really receptive to having those conversations, I think is a really important part of all of our growth. 

 38:58
Andrea Nordling
Yeah, so good. Okay, well, I'm sure to be continued because you know, as we said, all of this is evolving and we'll have more to say on it, but if you've made it this far, you obviously probably have some questions for Jen or on Metabolic Balance, we are linking up everything below. And Jen, thanks for visiting us over here at the podcast. 

 39:16
Jen Vasey
Thank you so much for having me. Once again, always a you. 

 39:21
Andrea Nordling
Wonderful, wonderful.