230. This Lie Is Keeping You From Getting Your First Paying Client

If you're a holistic nutritionist or health coach wanting to get your first paying client, this episode is for you.

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

 ✅ Build a thriving online practice without relying on social media
 ✅ Consistently attract and convert clients
 ✅ Create simple systems that scale without overwhelm

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© 2021 - 2026 Andrea Nordling

DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only and do not make any representations as to the future income, sales, or potential profitability or loss of any kind that may be derived as a result of use of the content, including paid programs and all free resources. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the c...

Transcript

 00:00
Andrea Nordling
Hello, my friend. Welcome to The Profitable Nutritionist Podcast. Let's talk about the lie that is keeping you from getting your first paying client. This is something I hear all the time from holistic nutritionists and health coaches that reach out to me and they want help, and they say this a version of the same thing all the time. Andrea, I really want to join tpn. I've been thinking about it, but I haven't had a paying client yet. And so I don't think I should invest in the program yet until it's actually making my. Making me money. Or I shouldn't invest yet until I get some paying clients and I see that it's working. Or I shouldn't invest in my business until I get to X number of revenue per month because it feels irresponsible to do so, or some version of that. Okay? 

 00:47
Andrea Nordling
And so I want to talk about this today because that belief that thought, it is the lie. It's a huge lie. And whether you believe it or not, I want to question. Question you a little bit on it. If this is something that comes up for you and ask, do you want to believe that? Is it actually true? Because what I see for a lot of people is they really stay stuck in a loop of being frustrated with their business, feeling super defeated, lack of confidence because they're not seeing momentum. They don't have the clients reaching out. They're not making the money and the impact that they want to. And really, there is an easy lifeline available, probably hundreds of easy lifelines available. 

 01:21
Andrea Nordling
I'm not the only person that can help you to grow your business, but I'll talk about, from my perspective, my personal experience here in the profitable nutritionist coaching program, which is how I help people to solve that problem and the lifelines available. And it's like I can see people that are kind of reaching for the rope and they want it, but then they're like, no, I. I can't. I shouldn't. It's not time yet. I have to wait. I have to tread water here for a longer period of time before I can grab the rope. And it's probably not true. If you're thinking that it's probably not true, might be something you want to rethink. And so that's what we are going to work through on this episod. 

 01:58
Andrea Nordling
Stay with me, because by the end, I want you to see how this is actually showing up with your clients and how to overcome this objection with them as well. Because this is costing you money every single month. If you are not signing the amount of clients that you want to be signing. This is costing you money, so we need to address it. Okay, so here's the three things we're going to go over in this episode. First of all, why the I shouldn't invest until I'm actually making money belief is not only false, but it's actually wild. When you hold this up next to literally any other industry and any other business, it's a crazy thing to think. So we're going to kind of pull this apart. Okay? 

 02:29
Andrea Nordling
And then secondly, I want to talk about what you're actually paying when you choose to pay with your time over paying with money. And if you have no idea what I'm talking about, that's going to become very clear in a second, because your clients are doing the exact same thing they're diying. And this could be your clients now or probably your future clients, your potential clients, your prospective clients. And they are spending a lot of time doing things that aren't working instead of spending a little bit of money with you to solve the problem. Okay? So we're gonna connect your money story directly to your sales results for them, if not for you, for them. 

 03:03
Andrea Nordling
And thirdly, I wanna really show you what happens when you make a big investment in your business and you go get that first paying client and you do it fast. What happens as a result of that? Okay, what happens? I have stories, my friend. Actually, I have a really good one for you that I'm gonna share. So let's get into it and let's really think about how crazy this belief is. Okay? So a doctor, for example, goes into $200,000 or more of debt for medical school for a lot of people, before they earn a single dollar as a physician, they invest years, they invest hundreds of thousands of dollars in their education years, sometimes decades of their life in their training and their licensing, because before they even see their first patient, why do they do that? 

 03:50
Andrea Nordling
Because they believe that it's going to be worth it. They believe that there's going to be a payoff. Now, I have thoughts on secondary education and payoffs and student loans, but I am going to just keep going with this example. And we could do. We could do a whole discussion on all of my thoughts on that. And there are many. But for this example, I just want to point out that the reason that happens, the reason someone is willing to invest so much time and effort and energy and money, cold, hard cash for their education and for their business or for their career, is because they believe it's going to pay off. Okay, so why do they believe that? Something to think about. We'll put a pin in that one. A dentist does the same thing. 

 04:34
Andrea Nordling
They go to dental school, they buy equipment, they have to build out their practice. This is not free. They have to have a brick and mortar. They have to rent it. There's a lease involved. There's so much insurance. Can you even imagine? They are deep into the investment of their business before they have ever looked inside a single patient's mouth, which I think would be the worst job in the entire world. But I'm so glad that people want to do it. They never have the guarantee that it's going to work out, but people are willing to do it. Your dentist was willing to go out on a limb and put out a bunch of money into their practice and build it out so that they could look in your mouth and fix whatever's going on in there. Amazing. 

 05:10
Andrea Nordling
Maybe the only reason that they do that is because braces. I don't know. Okay, I do know that a dentist and an orthodontist are different, but you get my point. Okay, restaurant owner, same thing. They have to build out their kitchen. They have to buy equipment. They have to hire staff. They have to run payroll. There have to be systems there. There have to be point of sale, they have to buy the food. They have to, again, have a lease. There has to be an actual restaurant. There have to be tables, There have to be chair. There have to be glasses and silverware. Oh, my gosh. There has to be a menu. There's so much investment in time, but mostly in money before that restaurant ever sells one single meal. They invest everything before the doors even open. 

 05:50
Andrea Nordling
A contractor, they buy a truck, they buy tools, they buy insurance, they buy a license. They pay all the fees, they do all the education to get to the point where they can even get a job and do a job, but they don't get paid until they get a job. They've already shelled out a bunch of money in advance. Okay, These are businesses. These are businesses and industries that we are well acquainted with. That seems very normal. Of course, nobody looks at any of these people and says, oh, my gosh, you are crazy for investing in your business before it's making money. We just accept that this is how businesses work, okay? You invest in the infrastructure, the process, the knowledge, the tools, and then you go make money. But here's what's really crazy. 

 06:30
Andrea Nordling
In this online environment that we are in and in the type of industry that we have as coaches who can work anywhere, have digital freedom, can help clients anywhere. We get a little in our head about this, and by a little, I mean a lot. I see people really think that they should be able to start their business for free. And maybe some people do, but is that really the expectation that you shouldn't spend any money investing into the infrastructure and the tools in your business before it's making money? Because in most industries we would never have that expectation. Right? And I'm really glad that I can hire a plumber when I need a plumber and that he didn't wait to get started. 

 07:09
Andrea Nordling
And I'm really glad that I can go to a restaurant that serves me amazing food and that they didn't wait to get started. And I'm really glad that I have a great dentist that can help me when I need help. And I'm really glad that if I get in a car accident tomorrow, that there's a surgeon somewhere that can help me. Really glad about all of those things or. But we make this like we use it against ourselves somehow. And I say we the big collective we of online health and wellness practitioners, which is the majority of who I work with. Some people that I work with have brick and mortars, but for the most part, people getting started, just getting set up, are looking to work with clients remotely. And that's the, you know, that's the business model I'm going to go with. 

 07:45
Andrea Nordling
If you already have a brick and mortar, obviously you know that you've had startup costs, but let's go with the digital model here. It has never been more accessible to get started in business. Few hundred bucks and you can have a Zoom account and, you know, all of the things that you need to help your people. A lot of it's even free and you can just get to work, you can get paid. You can take your insane genius and your processes and your gifts that have been God given to you and you can go help people that need the help. How cool is that? I mean, how actually amazing is it that we live in a time when that is possible. And even with all of that going for us, our brains still argue with investing in the business. Shouldn't do it. 

 08:27
Andrea Nordling
Shouldn't do it yet. What if it doesn't work? What if, what if we don't get a return on this investment? What if we're wasting money? What if we're wasting time? What if, what if. And those voices are loud. And I get that, but I have to record this episode because I hear it so often and I need to bring us back to reality, which is nothing is guaranteed. That dentist, it wasn't guaranteed. The contractor, it isn't guaranteed. The restaurant owner isn't guaranteed. In fact, most restaurant owners know that they probably won't be successful. And yet we can still go eat at a restaurant right now. So isn't that great? So let's keep in perspective how actually approachable and easy it is to get started in the type of business that we have right now in 2026. Be very grateful for that. 

 09:08
Andrea Nordling
And as business owners or aspiring business owners, let's understand that there is going to be some investment that would be worthwhile, maybe even before we make a single dollar in the business. Okay, so that's just a truth. I'm just stating it as a fact. That is just the truth. And at the same time, something else is true, which is you are already investing in your business. If you are listening to this podcast right now, I know something about you. You have goals. You really want to make a go of this business. There's a reason why you are spending your time right now listening to my voice because I have some knowledge that you want to have. Right? Which means that this is for you. 

 09:49
Andrea Nordling
You're spending time right now paying for the education that you want to have, for the results that you want to have, for the dream that you have just is brewing inside of you and that you want to have come to fruition. You want to help clients. You want those people reaching out to you. You want to serve them. So that's why you're listening. You're paying with your time, but you're already investing. You're paying with your time right now. And. And that's an investment in your business with time. But what a lot of aspiring and new business owners don't realize is that you can't get the time back, but you can get money back. What do I mean by that? Well, there's two ways to invest in your business. With time or with money. 

 10:25
Andrea Nordling
We're going to end up spending both, but the quicker that you realize that, the better. And so what I want to kind offer here is a little audit for you listening to this episode. Something about the title here about getting your first client had you clicking. So I think I can probably safely say that if not your first client, you probably. I don't have clients coming in consistently right now. Okay. And if you're anything like a lot of the clients I work with, that's frustrating. Like I said earlier, that has you overwhelmed a lot of times. As you questioning what isn't going right here. Like I see other people doing this and they're making it work. What is not what isn't landing? Like what is it? Is it strategy, is it mindset, is it messaging? What's going, what's like going awry? 

 11:03
Andrea Nordling
Here is the question. And the time that you spend trying to figure that out and DIY it and look at free resources and do more research and do more trial and error and is an investment in your business. You're investing time, you could be investing money and you could be investing in a tried and true process. You could be investing in coaching from somebody who's already done it, that can help you go faster, who can see the blind spots that you can't see. Because when we are just starting out a business or I mean really at any level that's new in our business, we don't know what we don't know. This is the same reason your clients are hiring you, right? Because they don't know what they don't know. And you're helping them. 

 11:42
Andrea Nordling
You're making it simpler for them, you're going to make it more convenient for them. They are going to get results faster. It is going to be easier than if they do it themselves and try to figure it out themselves and try to get up to speed with everything that you already know from the expertise that you have gleaned in your life and in your education. Yeah, they could go get all that education. They could go spend a lot of time getting up to speed with where you are, or they could spend money to have you help them and get the results faster. And I have noticed with a lot of health and wellness business owners, they don't do the same in their business. They're very comfortable spending time learning, time researching, time dabbling instead of spending money so it can go faster. 

 12:24
Andrea Nordling
But of those two currencies, time and money, one of them you can make more of and the other one you can't. So think about that investment, okay? Every hour that you spend outlining a program you haven't launched, you haven't sold, you haven't been paid for, a client hasn't gotten results from, and then you scrap it and try something new. Every hour you spend on a new course, a new strategy, a new free something, every content calendar you make and don't execute on, every certification that you add because it feels productive and you love being a student. Every one of those things is an investment in your business, but you're paying with time. And we can't get back more time. 

 13:00
Andrea Nordling
What's cool is we can actually spend money and just make more money and we can fill up the reserves of money and make more of it. But we forget that somewhere along the line, we forget that's actually the point of the business, and we get really in the weeds and we start to doubt, is it possible? And our, you know, our. Our brains are really good at talking us out of doing the things that we set out to do. So we need a podcast episode like this every once in a while to get a little kick in the pants and get a reminder about the point of the business, which is to make money and to help people. So I would offer that spending money so that you can make more money is usually a pretty good idea. 

 13:37
Andrea Nordling
To go faster and to get data faster and to figure out what you don't know, faster is a really good idea. Same thing is true for your clients, by the way. Now, if you've never heard me talk about this before, I'll introduce you to a tried and true concept in business and in life, which is this. Your clients are a mirror for your beliefs. They're always going to mirror back to you what you believe. 

 14:00
Andrea Nordling
So if you believe that it takes a lot of time to figure things out and it's irresponsible to invest in your business until you know that it's a sure thing and that you're going to get that money back, you are going to attract potential clients to you who mirror that same belief, who think that their health results take a lot of time, that they need to try 10 more strategies first before they can hire you, that they need to finish doing this other thing that is getting them no results at all, but they've already paid for it, so they're going to keep doing that instead of doing the actual process that's going to get them the results they want. By hiring you're going to get people who want to spend time instead of money, is what I'm trying to say. 

 14:42
Andrea Nordling
So if you're a DIYer that believes your time is endless and it's not worth anything, you're probably going to attract people who want to take up your time. They want to pick your brain for free. They want you to work with them for free. They want you to give discounts. Basically, you are seeing the mirror concept in action when that is happening. So do a little reflection on that. Is it happening for you? Do you have people that are kind of interested in this thing you have going on, but they're not paying. And are you actually the one that's setting that standard? Okay. I think it's always a good reflection, so I will always bring that to the forefront. Are you actually seeing your own patterns mirrored by the clients that are coming to you? 

 15:23
Andrea Nordling
When that is happening, which it always does, it is an indication that you need to look internally first. Are these things that I'm thinking actually true? Do I want to keep believing these same thoughts? And a really pervasive one is I shouldn't invest in my business yet. I shouldn't spend more money on my business yet. And a lot of people that tell me this or that think this are lumping in the cost of their education into their business, which sounds really prudent. I understand what they're saying when they say this, but I want to get pretty nuanced with you for a second. Okay, so the education that you have invested in certifications, in schooling, in college, in degrees, in lab testing ways, I don't. What, what are we calling this certificate? 

 16:05
Andrea Nordling
I'm gonna say certification because I don't know what else to call it, but different ways to do extra testing and those types of resources and education, that is an expensive expense for your business. Like, you know, certainly not going to get myself in trouble here. I make no promises, but consult your accountant on writing off those expenses. Only if you have a business, though, which means that you have to take your business seriously. Right. And the education that got you here to the point where you can help clients, it actually is an investment in your business, but only if you actually get clients. So we have to think about the business side of your business as a different sort of investment. 

 16:43
Andrea Nordling
And a lot of people will come to me and say, I have spent $20,000 on my business already and I haven't gotten a client. And I will ask them, well, what have you, like, where did that 20,000 go? What, like, let's talk about it. What were those investments? And usually the majority of it is certifications in education and nutrition specialties and health coaching certifications and that sort of thing, which is super valuable, but also isn't necessarily investing in the business side of your business. So those are two different things. Yes, we can lump them together, but for the purpose of this discussion, I think it is really important to separate the two and for you to ask yourself, am I investing in my. Have I invested in my business? Am I investing in my business? Or am I hesitant to do that? And why. 

 17:22
Andrea Nordling
And when I say invest in my business, what I mean is business development Actual resources for growing the business side of your business. Your marketing, your sales, your client fulfillment, your admin and operations, those are things that grow your business into a profitable entity. Is that what you've been investing in? Just a good question to ask. Okay, so let's. Let's take a little detour here to what happens when you do actually invest. Speaking of investing, because I have a little story for you. When I was thinking about this episode and I was thinking about what I wanted to talk about, I could not help but remember the first. Not the first. 

 17:58
Andrea Nordling
I had made some big investments up to this point, but this is like the big first investment that I made in my business that had me really having to coach myself on the investment. So in late 2020, I made a $25,000 investment in a group business coaching program, and it started in early 2021. So I made the investment in November, I believe, of 2020, and then we started in January of 2021. At this point, I have to tell you, at this point, I did not have $25,000 burning a hole in my pocket. Quite the opposite, in fact. When I told my husband this plan, he laughed out loud. He thought it was a joke. He actually thought this was the punchline to a joke. 

 18:37
Andrea Nordling
He could not conceptualize that anybody in their right mind would think that spending $25,000 on something for their business would make any sense. He just could not even fathom this. But I was persistent and I said, I have a plan for exactly how I am going to make this investment back with profit and by when. And I have a timeline and this is exactly what I'm going to do. And I know that this is a huge investment and I take this so seriously and I will not lose this money. And here's my plan, and this is what I'm going to do. And I laid it out to him. And then he could realize I was serious, right? He could see that, oh, she's is not kidding. Oh, gosh, this is happening. Buckle up. 

 19:16
Andrea Nordling
And so we had a few more conversations right down to the day when I said, I'm pushing submit on this payment right now. Actually, there was multiple payments because I don't think I had a $25,000 limit on my cred card. I'm pretty sure I had to do this in multiple payments. But anyway, the day that it happened, I, right up to the moment I said, I just want you to be clear, I am doing this. And I. I wasn't joking. He said, no, I get it. We're okay. I trust you. And I did. Okay. I did. I had a plan. I executed the plan. And not only did I make the $25,000 back, I made $275,000 in the following 12 months. We started in January with inside that group coaching program, and in that would be January of 2021. 

 19:57
Andrea Nordling
And in 2021, I made $275,000, which was at least twice as much as I had ever made in my online coaching business up to that point. And I want to really dissect why that happened. I mean, I guess I can't be sure, but I could give you a pretty strong hypothesis. So, yes, the strategy that I got in that program was excellent. The support I got was excellent. And in fact, that group coaching program got me such great results, and I felt in such belief about the way that it was delivered that I modeled the entire TPN program after that program. But the strategy wasn't the only reason I got great results. So, yes, I want to give credit where credit was due. It was a wonderful program. I got a lot of support, and that was fantastic. 

 20:40
Andrea Nordling
I built a program similar to it, and my clients get great results, too, which is great. But I believe that the reason this investment was so powerful for me was because of how seriously I took the investment. I was not passively consuming content anymore. I was not letting weeks go by making outlines and plans and not executing on them. I was not doing any tasks that went nowhere. I had a very clear goal. I had a timeline, I had a plan, and I executed on it because I had real skin in the game. And I believe, even though it's hard for me to say this, because I had been a business owner for 15 years in a couple different businesses up to this point. 

 21:18
Andrea Nordling
It wasn't that I was new in business or the feeling of being a business owner, but I took on a new identity when I was somebody who was willing to put $25,000 down on this investment and this dream and this plan. Honestly, it was a plan. I was like, this is what I'm going to do, and I'm going to execute on it. And I really leveled up in that transaction. The moment I hit submit probably three different times to get $25,000 to go through, I became a different person. I really did. And my belief ever since then has been so high that the transformation really is in the transaction a lot of times. 

 21:55
Andrea Nordling
And that's why I feel so compelled to record this episode for you right now, because I see people not having that experience and not feeling that feeling of what it's like to really go from hobbyist to. To, I am a business owner. I have the identity of a business owner. I have goals. I'm really in business now, and I am doing this. And when you invest real money in your business, you stop treating it like a hobby. You get serious, you take action, you stop. You stop dabbling. So I see this a lot. They make the investment in the TPN program and something shifts. They have a very similar experience, and then they get to work. 

 22:26
Andrea Nordling
And one of the very first things we do in the program is we have you take on that identity as a successful business owner by setting up separate business bank accounts, by going through the profit first method and actually analyzing your profitability in the future and how you're going to track that. They start tracking money and finances even when 0 of it is coming in, which a lot of people have resistance to. They're like, I don't have any money coming in yet. I said, but you will very soon. We need to have a system here. And when you start operating like a hobbyist and you start operating and planning like a real business owner, a legit business owner, you. You. 

 23:04
Andrea Nordling
You sit up a little straighter, your chin is a little higher, you get more confident about how you're talking about your business, and you treat it much more professionally because you do feel professional. Okay, this is very circular. It's the way it goes. So I. I'm gonna detour again from this detour and tell you about a decision I made in January. So depending on if you. If this is the first podcast episode you've ever listened to, or if you're a longtime listener, you may not know this if you're new. I did something in January for the first time that I had never done before, which is selling a bit of the TPN program, which is my signature program, the profitable Nutritionist. And I took stage one of it, which is where we do all of this foundational stuff. 

 23:43
Andrea Nordling
Setting up your profitable offer, your financial, tracking your time management, making decisions on your niche or not having a niche, really dialing in on your client delivery process and how you're supporting your clients. What are the milestones that you bring those clients through, getting super clear on that, what you're selling, all of that's what we do in stage one. And I decided to deliver stage one in what I was calling the TPN Quick start. And so for four weeks, I brought a cohort of people that were not in the profitable Nutritionist program. 

 24:13
Andrea Nordling
They were completely new to the program, but had some of them had been considering joining for a while and I brought them through stage one over four weeks together and I coached them on it and they got a to do list every single week of exactly what to do that week to get them through stage one to the point where their offer was ready to go sell and validate by the end of the four weeks. And the quickstart was a massive success. So I was super excited. We did it again. We launched it again at the end of February and delivered it in the month of March. And once again, the results have been absolutely insane. 

 24:46
Andrea Nordling
So this has had me thinking over the last few months a lot about this identity of a profitable business owner and the identity of an investor, somebody who's willing to invest not only time but also money in their business. And what does that do for you? What does that change for you? So this is something I've been, it's been very top of mind, something I've been thinking about. And the conclusion I've come to is really everything that I'm talking about in this episode. It's that when you invest in your business not just with time, which feels like a hobby, but also with money, you do put your money where your mouth is or whatever that is, like, do it, and then you figure out how to make it successful. Does everything work right away like magic? No, not necessarily. 

 25:29
Andrea Nordling
However, I have seen the resilience of my clients be so much higher after they make a monetary investment. Because, of course, I'm talking to people all the time. I do free workshops, I do free webinars. I do a lot of back and forth with people who have not made a serious investment in their business yet. And the way that they approach it is very different from those that I see inside of our paid program who have made a substantial investment and are taking it more seriously. So I do have, you know, plenty of data and plenty of experience in seeing both of these groups. And I just can so confidently say that there is something that shifts when you make the financial investment. So the reason I bring up the quick start in this episode is because I am doing a quick start again. 

 26:11
Andrea Nordling
We've had massive success with clients in both of the cohorts that we've tested so far this year and in the quick start. And so we are doing another round and it is starting on May 4th. So this is speaking to you if you have not signed a client yet, or even if you have signed a few clients but you're not consistently selling your offer. I would say the threshold is about $10,000 from your offer. If you haven't made 10k from your current offer, then it's not selling consistently and we need to go back to the foundations, which is exactly what we do in the quickstart. So either you're starting from scratch right now, you're just getting started, or you've been at this a while, but you are not or have not made $10,000 from your current offer. 

 26:52
Andrea Nordling
The Quick Start is going to be an excellent use of your time. Here's what you need to know about the Quickstart. It starts on May 4, it is $597 and it is the most affordable and accessible way to get into the TPN content and to get access to the support to actually build the profitable foundations in your business. So you take on this identity of a profitable business owner and act accordingly. And the way that we have it structured is that you have four weeks of live coaching with me and support with me, including a very detailed checklist you get every Monday morning with exactly what to do, what videos to watch, what action steps to take for the week and you have an evaluation on Friday. So you are going to get support every step of the way through the Quick Start. 

 27:36
Andrea Nordling
So you get huge momentum, which is exactly what we've seen in the two cohorts so far. People are off to the freaking races. They are loving having the high touch experience in the quickstart but also just the momentum that is built in this container from making high leverage decisions and executing on them in a very systematic way. We have it really dialed in. This process is again part of the repeatable revenue process that I teach in the full TPN program. We have to date had almost 800 people go through this process. So it is. It is dialed in. Let me tell you what do you need to know about the Quick Start. I feel like I went off on a tangent. So if you would like to be part of the next cohort of the quickstart, you can sign up right now. 

 28:21
Andrea Nordling
The page is open for you to save your spot as I am releasing this episode. It is linked up in the description or you can go straight to theprofitablenutritionist.com start again. It is four weeks long. All the details are on that page. It is 597. We start on May 4th and if this episode has been landing for you and has your spidey sense a little bit up that some of this investment talk it applies to you, I really want to strongly extend an invitation for you to consider joining the Quick Start and making a monetary investment in your business along with a commitment for spending four weeks working on the foundations of your business. Your offer, your client delivery process, your pricing, your financials, your time management. 

 29:11
Andrea Nordling
These are all things that we systematically cover in the four weeks together and they are super important. To have handled like is handled the word. I don't know, to have these addressed. Maybe that's a better word. To have those things addressed and have those foundations in place is really important moving forward as you go start selling your offer and working on your messaging. And we have an entire process in the TPN program for how to do that. Your sales and your marketing and your client delivery process. But step one is making these very important decisions and taking on the identity of a profitable business owner and somebody that invests in themselves and gets a return on that investment. So that is the core issue here is getting a return on the investment of your time and your money. 

 29:52
Andrea Nordling
My suggestion is if this is speaking to you, that you make an investment in time and money and join me in the Quick starting on May 4th. Fourth again you can get started at theprofitablenutritionist.com start save your spot and that will give you access to your Quick Start portal which has some pre work available in there right now for you to start before we even begin on week one on May 4th. But my friend, before we get off of this episode and we land the plane for today, I want to just say that it isn't in my opinion, I shouldn't say that. This is an absolute in my opinion, investing before you are profitable in your business isn't necessarily reckless. It is exactly how every other business on the planet works and has worked for a really long time. 

 30:37
Andrea Nordling
It really is the expectation that it should be free or risk free. It's. It's the lie. It really is the lie. Now is that ideal? Would it be great? Sure. Could it be true? Absolutely. But if it keeps you from moving forward and in getting the strategy and basically shortcuts to going faster and making money faster and helping people faster, it's not serving you. So question, have some discernment and question is this something I want to believe or is this something I want to change my thoughts around? Because if you are listening to this episode still, we're 31 minutes in. I know that you're already investing in your business. You're investing time and that's not renewable but money you can go make more of that actually is renewable, which is the best news of the day. 

 31:22
Andrea Nordling
So your money story, my friend, is a mirror. It's showing up in your sales conversations and the people that are coming or not coming to have those sales conversations with you. Take a little inventory on that. If this is something that you are ready to address, you're ready to get started in starting some new conversations with yourself. A new identity, some new thoughts, new beliefs. I would love to start coaching you in the TPN. Quick start again. We start on May 4th and you can sign up at theprofitablenutritionist.com start.