220. *MVP* 9 Ways To Market Your Nutrition Business Without Social Media

You're not getting consistent client referrals in your holistic nutrition or health coaching business? 

Let's fix that.

Listen to this episode for the 9 part checklist for promoting your business without relying on social media so you can have consistent clients pouring in without burning yourself out.

NEXT STEP:

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

✅ Build a thriving online practice without relying on social media
✅ Consistently attract and convert clients
✅ Create simple systems that scale without overwhelm

💡 Subscribe or Follow so you never miss a new episode packed with practical strategies that actually work.

© 2021 - 2026 Andrea Nordling

DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only and do not make any representations as to the future income, sales, or potential profitability or loss of any kind that may be derived as a result of use of the content, including paid programs and all free resources. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the ...

Transcript

 00:00
Andrea Nordling
My friend, welcome back to The Profitable Nutritionist podcast. I have a great episode for you today, all about the "9 Ways To Market Your New Business Without Social Media", or the "9 Ways To Market Your Old Business Without Social Media", or the "9 Ways To Market Your Business That The People In Your Life Don't Even Know That You Have Without Social Media". And I say that because so often people come into the Profitable Nutritionist program, whether they're just starting out or. Or their business has been actually in progress for quite a while. And they say, I need this strategy. I wanna know how you sell via email, I wanna do webinars, I wanna do whatever it is. And believe me, we teach you how to do all of the things in the TPN program. 

 00:43
Andrea Nordling
But the first thing I ask is, okay, does your best friend and your hairdresser know what you do and who to refer to you? And nine times outta ten, the answer is, probably not. Probably not exactly, maybe not. So we are starting in this episode with nine ways to market your business and basically how to get your warm market and the people that know you and love you and support you in life to know what the heck it is that you do so that they can send people your way. And that is where we wanna start. Then, of course, in this episode, I go into a lot more detail on other ways to do this and I give you more ideas, but just know that the starting point has to be the people in your life knowing what you do and why it's important. 

 01:26
Andrea Nordling
Because if they don't know, then that means your messaging is off, that you're not talking about it, you're not believing in it, you have stories about the fact that maybe these people don't need it, so you don't need to talk to them about it. But what you're forgetting, if that's happening for you, is that they know people that don't know you, that do need your help. So even if somebody isn't your ideal client, you got to talk about your business, my friend. And you have to tell them exactly what you do and why it is the best thing that ever happened for your ideal clients and who those ideal clients are. And then watch the magic happen. 

 01:56
Andrea Nordling
So Coming In Hot is an older episode, but still totally relevant and still something that I reference a lot, which is why I wanted to get it out to you again this week, especially if you've been around for a while and you haven't listened to it or if you're brand new. Either way, this is gonna be helpful for you. To jog your memory with some ideas of, oh, yeah, I thought I was gonna do that and I didn't do it. Oh, yeah, I've been meaning to do that and I haven't done it yet. Whatever coming up for you, Just take a little listen, get some ideas, and go talk about your business. Now, like I said, this is a little bit older episode. This is from 2024. Everything's still completely relevant. However, there are some very specific messaging I'm gonna say. 

 02:38
Andrea Nordling
I'm not even gonna say strategies. I'm gonna say tactics. Some very tried and true ways of messaging your business and getting the right people to say, yep, that's me. I need the next step. And they're called call outs. And this is a new strategy that I'm teaching or tactic or whatever we're calling it in the profitable, nutritious program. So you're not gonna hear anything about call outs and you're not gonna hear a ton about messaging in this episode, because the way that I'm teaching that now in the TPN program is. Has evolved and is different. And I wanted to also make a call out to you to know that if you want to have better messaging and you want to get more clients consistently with really solid marketing, you need to be in the TPN program. Okay? 

 03:17
Andrea Nordling
We do this right away in stage two. It's one of the first things that you work on in the program because the way that you talk about your business really matters. The words that you say, the words that you type, the words that you publish really matter for people understanding how impactful the work that you do is. And for them to self select and say, yes, I need to pay more attention, or what's happening for most people is those people are not even paying attention at all. They're not tuning in, they're not reading it, they're not hearing it because it's vague and it's not precise enough. 

 03:46
Andrea Nordling
So if this is landing for you at all, if a little piece of you is like, oh, I do feel like what I'm saying isn't landing with my people, even though it should be, then we gotta work on your messaging. And you're gonna get some ideas for that in this episode. But if you really want the deep dive and you wanna do this quickly, you gotta come into the Profitable Nutritionist program. And to do that, go to the profitablenutritionist.com join. You can get started right now. Okay, my friend. Enjoy this episode, my friend. Welcome back to the Profitable Nutritionist podcast. It is ask me anything time. Every month we send out an email to the profitable nutritionist email subscribers with an opportunity to submit their ask me anything questions. Who doesn't like a good ama? 

 04:29
Andrea Nordling
And they send back business or personal questions, lots and lots of them. And then I choose a handful to answer via video which we then send out to all email subscribers. Now, in addition to the video answers, some of the questions that we get I feel warrant an entire podcast episode to answer. Answer, answer, which is what you are getting today. You're getting two questions on promoting your business and getting your name out there, which I cannot wait to get into. Specifically how to do that without relying on social media, my very favorite topic. So all that to say, if you're not getting our emails, let's change that. There's so much valuable strategy and tactics that you're missing out on, including submitting your AMA questions every month. So to sign up, just go to the profitablenutritionist.com free and sign up for the free course. 

 05:15
Andrea Nordling
Which means not only will you get the free email course, you will also be subscribed to get all of our fun emails. Okay, so let's get right into it. Here are the two questions that overlapped quite a bit and I have a lot to say about both of them. So let me just read. One was as a brand new business, what are the best ways to self promote aside from emails, to get your name out there without using social media? That was question one. And then a follow up question that I felt overlapped quite a bit with the way I wanted to answer that first one was this. Where do I find clients? I'm just getting started and having a hard time. Okay, let's dig in. Such great questions. 

 05:53
Andrea Nordling
And really these are both things we talk about quite a bit inside the profitable, nutritious program inside my mastermind and I do teach an entire process on how to get clients without relying on social media or how to make your social media work better for you to grow your own database and your own email list so you're not relying on it. So there's a lot of nuance here. There's a lot that we talk about. I can't wait to dive in. Okay, so kind of unedited answers here. It is not really where you're getting your name out there, which people tend to really focus on. They're like, I want to know the platform, I want to know the place, I want to know exactly what I'm supposed to do. It isn't that. That is as much of a consideration as how you are doing it. 

 06:32
Andrea Nordling
And what I mean by that is how you are starting. The ripple effect of people reaching out to you. Okay, so you're thinking, I have to go find the people. Like, I'm a hunter. I need to go hunt the people and find them on the right place. And what I want to offer is really, there's a way to grow your business that is going to be so much more sustainable, so much more fun for you. When people are coming to you're planting seeds, letting them grow, and then reaping them. Because people are coming to you, reaching out to you. And it doesn't take long for this to happen. This isn't going to be years and years in the making, really. It's a lot simpler than people think. So I want you to envision a dart board. Okay? Start with the bullseye in the middle. 

 07:10
Andrea Nordling
You are in the center of the bullseye. Okay? This is where people in your life are interacting with you. The people closest to you as the bullseye, are people that you're already doing life with. Okay? But those people probably have no idea what you actually do. They probably have no idea who you actually help or why someone would want your help. They probably have no idea what nutrition or whatever testing or tools you use. They probably don't really know. They probably don't know how different areas and systems of the body are connected. They probably don't know how things like insomnia and joint pain and all sorts of things that seem unrelated are actually related and connected and could be affected by their food or food sensitivities. 

 07:58
Andrea Nordling
And we think that everybody knows all of these things because we're so in it that we think everybody knows that. And I'm telling you, people do not know that. Even people that know that don't know that all the time and need to be reminded. So thinking of yourself in the center of the bullseye and the other people in the bullseye are the people you're already doing life with that want to support you, that love you, that want to see your business succeed. They would love to send you referrals, but they probably just don't know how or don't know what to say or don't know what you actually do. 

 08:30
Andrea Nordling
And I find with the clients that I work with, and we talk about this a lot, like I said, this is something we coach on a lot of my programs I find coming from them, and then also know this in my real life, is that people don't want to ask questions that they feel stupid not knowing the answer to. So if you think, well, of course people in my life know what I do and they know, otherwise they would ask. They probably wouldn't ask because they probably feel like they should know or maybe like they do know, and it's completely erroneous information. So just remember, any opportunity that you have where you're showing up with these people that you're doing life with and providing information on how they can spread the word on your behalf is going to be time well spent. 

 09:11
Andrea Nordling
Being repetitive about it, coming at it from different angles, being curious, being confident. Like, how do you actually talk to people in your life when they ask, how is your nutrition thing going? How's your business going? Are you really tentative and you're confused about what to say, so you just back out of the conversation as quickly as possible? Or you stumble over your words and you feel like you can't articulate what you want to, or you get way too in the weeds and way too specific and you can see their eyes glaze over and they have no idea what you're talking about. You think about these conversations, okay? There is a way to approach them with confidence and also curiosity and also an element of fun. 

 09:50
Andrea Nordling
And what I mean by that is just having a lot of different conversations with people in your life. Coming at the messaging from different angles, exploring what types of things could you talk about that really get people's attention and just be curious about it? It's exploratory. It's just all an experiment. And it's not make or break. And none of these conversations are going to be the reason your business survives or doesn't. No, that kind of pressure is terrible. And that's what's gonna have you stumbling over your words. Or that's what's gonna have you second guessing everything you say. Don't do that. What you wanna do is just be like, curious about it. Just be experimental about it. I give this example all the time, but I'll give it again because things saying things like this were so huge in my business. 

 10:30
Andrea Nordling
And I've seen this work for my clients really well. So what I would want you to do is think about a few different symptoms that people have that are ideal clients for you. So your easiest, best, most perfect clients, what are things that they suffer from and how can you talk about? I think insomnia is a great example of this. Acid reflux, great example. Restless leg syndrome, great example. Just things that people know. Either I have this or I don't. Have it. Okay. Of course, you can play in the vague as well with chronic fatigue or things that are more ambiguous, but I just think that is, especially in the beginning, a little less. It's a less black and white people know if they have that or if they don't have that. And it's just going to. 

 11:13
Andrea Nordling
I don't even know if I'm saying this the right way, but it's going to make. It's going to muddy your data a little bit because you're not going to know if people aren't responding to it because they don't know if they have it or not, or they don't know other people that have it or not. So I just want you to be really specific if you can. So something like insomnia or acid reflux or really bad joint pain or just something where people know, do I have it or not have it. Okay. And then you're not going to try to create an elevator speech that's going to apply to everybody. I see a lot of people really get stuck with this where they think I got to know how I explain what I do. That's going to apply to everyone. 

 11:46
Andrea Nordling
But the thing is, sometimes I work with men and sometimes I work with women, and sometimes I work with teenagers, and sometimes. Sometimes I work with senior citizens. And I just. I don't know what to say. And then they get really stuck. Don't let this happen to you. Okay? That's what I mean by. Just play with it. Just try different examples, different angles. Don't put too much pressure on any one conversation. Just really give. Give a specific example that's going to lead to a more interesting conversation and about. Specifically about how things are connected in the body and how things that seem really unrelated actually are related, because those are the conversations that you want to have with people. People. Okay. You don't want to get stuck in. I work with women under the age of 60 that have this and this. 

 12:26
Andrea Nordling
That's so boring. First of all. And you're going to have drama in your mind about, does this apply to this person? Do they even know anybody? That's my ideal client. Oh, they don't. So I'm not even going to say it. Not even worth getting into. I'm. Believe me, I know what's going on in your brain when you do this. So don't do that. Don't do that. What you want to do is think, oh, my gosh, what could I talk about that would kind of lead to a conversation about how nutrition or whatever it is that you work with can impact so many areas of the body. And things that people think are not connected actually are connected because I'm dealing with a root cause approach. And so dealing with those foundations is going to impact everything in the body. 

 13:00
Andrea Nordling
Like, how can we start that conversation? Just so much more interesting, and it is so much more exciting to the person you're talking to, especially if this is new information. So I think it's great to say things like, I love working with clients that have insomnia in particular. So if you know anybody that has insomnia, you have to send them to me. Now, that person that you just talked to that you're doing life with, that very politely asked how your business is going. Just learn two things. First of all, that nutrition has something to do with insomnia. Huh? That's a head scratcher. So that's something to maybe talk about. And two, that anytime they hear the word insomnia, they are now going to associate your name with it. And they. We just cannot help as human beings. 

 13:41
Andrea Nordling
What we do then is we instantly start making a list of people in our mind that we know that have insomnia and that potentially we should be referring to that person that just told us that they are the answer to the insomnia problem. Okay. Humans want to do this. We want to be the person that answers the question, that has the resources, that connects somebody with the solution that they've been looking for. That is how you get ball rolling and start the ripple effect. Like I said, we're starting in the middle of the bullseye, but we are starting the ripple effect going out of other people talking about what you do and sending the clients to you. Okay? If you don't ever talk to people about any of this stuff, they just don't know what you do. 

 14:22
Andrea Nordling
I am sure that your friends are very nice, your family is very nice. People want to support you. And if they aren't supporting you, it's because they truly do not know what you do or how to talk about it. So be playful with this. Have some. Just have some things up your sleeve to talk about. And then just see which ones land with people. You're gonna very quickly see which ones people are like, oh, my goodness. What? What are you talking about? I had no idea that had anything to do with what you eat. Or I had no idea that had anything to do with. Fill in the blank what you do. 

 14:48
Andrea Nordling
Like, yeah, of course I have testing that I do with my clients where I very quickly can See boom, boom factor and why they're having that problem and they're just not getting those answers anywhere else. Talk about why it's different. Talk about, like, I don't want to get too down on Western medicine in any way, but for a lot of my clients, that's a huge selling point. They want to say, your doctors don't have these tests that I have. That's why you've never heard about it before. That's why people need to come and work with me. So there's angle there for you to take to start conversations and just connect dots for people in your life on who they could be sending your way. 

 15:21
Andrea Nordling
It can be a roundabout conversation about how things are connected in the body and things that seem unrelated actually are related. It can be like that great conversation to have. Or like I gave the insomnia example, it can be really nuanced. It can be really, oh my gosh. I love working with clients that have X because we get to the bottom of it really quickly. They see results so fast and. And now forever, that person is going to think of you and that symptom that's very easy to know if somebody has or doesn't have. And that's going to spur them to be having conversations on your behalf. Now bonus points if the person you're talking to has that symptom. That could be great. Maybe they would be a client for you. Who knows? 

 15:58
Andrea Nordling
But that's not really the goal with starting these conversations and starting in the center of the bullseye. The goal is for you to be leveraging people that they know that you don't know. You just want them talking about what you do. You want the word to be spreading. Okay, so be curious with that. Just see where those conversations go. Be curious, ask questions of your people, and just keep it going without getting too technical or giving DIY tips. It's another thing that people love to do here is try to solve that person's problems or that person's kids problems or their mom's problems in one conversation. And giving lots of DIY tips that just overwhelms your people. 

 16:34
Andrea Nordling
They don't retain the information and of course they're not going to follow up with you because they just got a bunch of homework to do and they're going to be embarrassed to say, I didn't really know what I'm supposed to do next. So your best intentions on giving them all of the DIY homework and tips to solve their life problems is really just overwhelming them. And what needs to happen is they need to work with you. So always know that having these conversations doesn't mean that you're giving people free advice. That's really not in their best interest. Okay? So these are not I'm going to help you for free sessions. They're not, because that's not even possible. 

 17:07
Andrea Nordling
You can't have one conversation with someone and solve their huge health problems or help them get to this huge transformation that they want in how they feel in their life. That's not possible. You know that them working with you and going through your full process is in their best interest. So remember, when this conversation is going, when someone's really interested, you're going to tell them, let's do a call together where I can collect the information I need to get a better understanding of everything that's going on, or something similar. If that's what you do. Whatever the call to action is that you need your people to take to start, let them know why that's in their best interest to do that because it's going to help you give a much more personalized and much more comprehensive solution to their problem. Okay? 

 17:45
Andrea Nordling
So just remember, conversations with people, with humans that you're doing life with are not gross, they're not salesy, it's not weird. They want to help you or they want to know what you do, or they wouldn't have asked you about it, or they want to spread the word on your behalf. Okay, that doesn't mean that everybody that talks to you about your business is trying to get help from you for free. That's not, that's not even possible. And there's a way to set a boundary around that as well. So. So start there with the people that already love you. They already wanna support you. They're already here in life with you. Your friends, your family, your coworkers, parents of your kids, friends, or sports teammates, or people at church, wherever you are. This can be online or it can be in person. 

 18:23
Andrea Nordling
So don't think that this doesn't apply to you. There are people in your life that are paying attention, I promise. Start with them. Now, those people that you, that already know you in some way are going to spread the word to the next ring on the dartboard. Okay? We started in the bullseye, now we're on the next ring. And that's people that you don't know, but they know. Remember, this is really where you want to be having word about what you do. Spread the friends of friends. Okay? Again, we have an innate desire as humans to be the one that solves other people's problems. So you better believe when people in the bullseye with you actually know what you do and how to tell people about it, they will do that. But you have to make it so easy for them to do it. 

 19:02
Andrea Nordling
So like I said before, tell them when you tell someone what I do or people are going to be curious about what I do and when you explain it to them, tell them blank. It's like it's a very assumptive close. Okay, the verbiage here is of course you're going to be spreading the word about what I do. Here's what you tell people. Now that does two things. First of all, it tells them where to send people. Okay, so we're going to talk about that in a second. But also it kind of pre. Kind of primes the pump that you expect them to be telling people about you. And subconsciously they're going to pick up on that. And that's just a good thing. So, so it's kind of the assumptive close here. 

 19:36
Andrea Nordling
Like of course you're going to be talking about what I do here is what is going to happen next. So you tell them, okay, when you talk to people about what I do and you want to connect them with me, here's the easiest way. And then you tell them what the easiest way is. Okay, text us on a group text together, have them email me, send them to my website, have them call me, whatever it is, make sure it is easy for them. Like easy for this person that's going to be referring you and easy for the person to do. I would not recommend introducing friction for people going to your website unless you know it's going to be very simple for them and not overwhelming at all. 

 20:10
Andrea Nordling
Like the first thing they see on your website is going to be how to book a call with you. And it's very easy. Now, in most websites that's not the case. So I would suggest a personal contact. To have people in your life give your personal contact information to their friends of friends until you're so busy fielding these inquiries that you have to automate it. And then you can introduce a little bit more friction. But just think about yourself and how you would approach this. 

 20:31
Andrea Nordling
If you get sent to a website, you're going to feel like you need to go explore the entire website and probably not have time to do that, or probably not make time to do that, or maybe put it off longer than you would if you just had somebody's email address or you had somebody's number to text and find out the next step. So make that as easy as possible for your people in the bullseye to spread the word to the people on the next ring. Okay, now the next ring outside of the friends of friends ring. I hope you're getting a visual. Here are parallel businesses that can refer business to you. A parallel business is somebody who serves your ideal clients, but they don't have a competing offer to yours. Okay, So I suggest approaching these. 

 21:11
Andrea Nordling
And this actually doesn't have to be a business. It could be anybody with an audience. So I say business here because a lot of my clients are networking with yoga studios or chiropractors or naturopaths or supplement stores or natural food stores or something like that, which is a business. But it doesn't have to be somebody that is serving your ideal audience, but in a different way. It doesn't necessarily have to be a big brick and mortar business. Maybe that is an online business or an influencer in some way. I don't know. The sky's the limit. Could be a blogger, could be, who knows? But. But you want to approach these conversations the same way as your warm personal network, which is organic conversations with the people that you already know. 

 21:50
Andrea Nordling
So start with business owners or people serving your demographic of your ideal clients that you already know. So start with your chiropractor, start with your naturopath, start with the natural food store that you already shop at, or the CSA that you patronize in the summer, or the gym or the yoga studio that you work out at, et cetera. And then this is the same as your warm contacts. Be interesting and be interested. So tell people what you do very concisely who your most ideal clients are again, so that they start taking a mental inventory of who do they already work with or who do they already know that fits the bill there, and then ask if they have clients like that who could use deeper support. I think gyms are the treasure trove of treasure troves for business referrals. 

 22:35
Andrea Nordling
And I will tell you why. People that specialize in fitness, this is a generalization, because it depends on the business model and it depends on the offer. But by and large, people do not want to support their clients with nutrition and they're just like, oh, rolling their eyes with their clients that need help figuring out their food. They would love to have somebody else to take that load off of them and who also can help their clients get way better results. Okay, so think gyms if at all possible, right? So Then you're ready to tell the business owner or whoever you know there, your trainer or whoever owns the business, depending on what kind of business you're talking about, you're going to tell them, hey, these are my most ideal clients. 

 23:16
Andrea Nordling
Do you have anybody like that you know, that could use deeper support, just get their wheels turning? You might not get a yes for sure. I have all of those. I'll fill up your client roster next week. You're probably not going to get that kind of response. But it's planting seeds so that in the future they're thinking, oh, yeah, I remember she said she does that and is planting the seeds okay. Connecting you with those clients in their brain is really important. Now, bonus points here if you can solve a huge pain point for that referral partner. Like I said with be with gym owners or personal trainers in particular. If you have here's. Okay, this could actually apply to any business. I'm going to use two different examples. One is a different, like a different modality, like a chiropractor or a naturopath. 

 24:00
Andrea Nordling
A really good selling point for that referral partner is, hey, if you have really complex clients that aren't getting results with you and you don't have the time to go really deep with them, those are my specialty. Or something along those lines. Of course it has to be true. Don't lie. But if that is true, that is a massive selling point for that other business owner. Because they're thinking, that's not my model. It is not my model to take a half an hour or an hour every week with these clients to try to figure out their problems. That's not what I want to do. And now they're instantly thinking, oh my gosh, you could take my really complex clients. 

 24:32
Andrea Nordling
Like those really difficult ones, not difficult because they're hard to work with, but difficult, complex cases off my hands and they would actually get results. Holy cow, that's amazing, right? That's a huge selling point and a huge problem solve for that business owner. So if applicable, make the sell like that, right? You can also tell a gym owner if you have clients coming in here that are consistently working out and the weight just won't budge for them. Those are the clients that are my specialty. And if you don't have the time to work with them and monitor their food every. Every week, that's exactly what I do. So I can help with that. Just so simple, right? Just lay it out there. Tell them, this is who I would love to work with. If you know anyone that's my ideal client. 

 25:09
Andrea Nordling
Now you're planting the seed. There's nothing weird about that. There's nothing salesy or gross about it. It is an offer that really helps that business owner. And now you have made a connection in their brain of who in the future, if they don't know anyone right now or if they're not ready right now to refer, at least the wheels are turning on who they could be sending your way. Okay? So think about that. Think about how you can make it a no brainer offer for anybody in that ring of the Bullseye that already is serving your people. Now if you want to do this type of professional networking virtually and not in person, I want to direct you to a really juicy episode that we did last summer. This is episode 99 and it's called Securing Referral Partners and Clients on LinkedIn. 

 25:54
Andrea Nordling
LinkedIn is such a treasure trove for professional networking and for everything I just said in this ring of the bullseye where you are going to be networking with other professionals that are already serving your ideal clients but in a non competing way, you're going to love LinkedIn and there is a way to find these people and to secure those referral partners. So that is what the entire episode is about. Episode 99. That is what you want to go back to. We will link it up in the show notes. I do not actually consider LinkedIn social media sidebar. 

 26:24
Andrea Nordling
If you have, I don't know, if you have any thoughts whatsoever that you don't know anyone who could refer clients to you and you don't know how to find them in a professional capacity, then go back to that episode is an absolute must because there's so many ideas and strategies for how to find those parallel business partners. And I personally find like circling back on the don't consider it social media tangent, I think that there is much less of a possibility of you getting lost on LinkedIn in the scrolling the feed forever. I, I just find it to be a place where you can be so much more diligent with your time and purposeful with how you're spending time on there. 

 26:59
Andrea Nordling
And it is such a high value platform because of the professional relationships and just because of how you can use it, which I'm not gonna go into detail here because we did that Entire episode 99 on how to actually search for the right people and find them on LinkedIn. Okay, so next ring on the bullseye is the Strangers on the Internet. How insanely cool is it that we live In a time when strangers can find us without putting up billboards or running commercials on TV or all of the things that when were kids was the only way to do that. Now I do have clients actually that have done both of those things, so that option is still available. But by and large, we are leveraging this little thing called the world Wide web and having our own websites, which is our digital storefront. 

 27:45
Andrea Nordling
That's what we own. So insane and so cool. Hopefully you are collecting email addresses on your own digital storefront on your own website as well, so that you can then nurture the people that are stopping by and continue adding value to their life and selling to them long term. Okay? That is the goal. The ultimate goal is when we are on this ring of the bullseye, the strangers from the Internet are finding you. They're finding your little digital home, your little website, and they are adding themselves to your email list, buying things from you, booking calls with you. So great. Like, seriously, the most fun ever. I. It boggles my mind. I think about it all the time. How incredible is it that we live in a time when this is even a possibility? Now, of course, there's pros and cons to that. 

 28:27
Andrea Nordling
I think there is a lot about our lives that is not ideal because of our reliance on technology. But for this example, and in this moment, let's be grateful that we can reach our people so fast. And so I mean it just at scale, the numbers are amazing. Okay? Many people, you might be one of them, think that social media is the only way to get people to their website. That is not true. Best news of the day. That is absolutely not true. So I'm going to give you some ideas on other ways that my clients have used to get a lot of traffic to their websites without using social media. Before I do that, I want to say that many of my clients do use social media. And actually this year my business is getting back on social media. 

 29:11
Andrea Nordling
I have another episode coming out where I'm going to be talking all about that and I'll tell you more about it in a second. But the point is that it's not an either or. Our brains want to have everything be black and white, either or, all or nothing thinking. And I although I'm going to offer you a lot of ways that you can do this without using social media, I'm also going to offer that it's not wrong if you do. It's not wrong if that's working for you and people are finding you that way as well. Which, like, I Said I'm gonna talk all about in a second. Okay. So many of my clients have a lot of success with Google my business, sending leads to them organically. What is Google my business? Well, Google it. 

 29:50
Andrea Nordling
It's where you set up a profile with Google that will anyone using Google to search for nutritionist near me or anything like that or will then find you and they will prioritize you. Google will prioritize you once you have your Google my business profile set up for those organic search results, especially people close to you. So many, many of my clients have a lot of success in getting leads through Google my business. So get that set up. Okay. That's a great way to get people come into your website. Has nothing to do with social media. I have many clients that run ads on Google or on social media platforms for that matter, which I have a lot to say about for. First of all, those are very different strategies. 

 30:28
Andrea Nordling
So an ad on Google, for example, is going to prioritize your website in the results when someone is searching for the solution that you offer. So you rank for certain keywords, you bid on certain keywords in your ads and it takes into account the content on your website and how much authority you have in your topic that you are ranking for or that you are, I shouldn't say ranking for that's organic for that you are bidding for in your ads. And then people will get the sponsored results with you at the top in their search results if they are searching for something that you are bidding on and that you're running ads for. So that is a very different strategy because you aren't interrupting somebody on a social media platform where they're there just to be entertained. 

 31:11
Andrea Nordling
Instead, you are getting leads from people that are actively searching for the solution to the problem. So two different strategies. Both of them work. I have clients that very successfully use both of them or either are, but they are different. Now, other social media platforms where you might run ads are in my opinion, a great way to test your messaging and your marketing. So the pros of running ads on social media platforms like Facebook, Instagram is that you are going to quickly test what works. Okay, you could get thousands and thousands of impressions on a hook or a headline in your ads. And you can see, okay, people liked this ad, but they didn't click through. Okay, interesting. Why didn't that work? 

 31:50
Andrea Nordling
Or a bunch of people clicked through this ad to my registration page or my opt in page for a freebie, but they didn't register or they didn't opt in. Why could that be? Then you can change something on that page. Keep testing it, See? Oh, now it is working. Okay, that's interesting. This is how I need to be talking about it versus the other way I was talking about it. And you can just get those results so quickly and pretty inexpensively on social media platforms because those ads are pretty in comparison, are pretty inexpensive. So a pro there is. It's a great way to quickly test your messaging, in my opinion. And it's also a great way to get leads. So once your messaging is working, of course, then you are getting people on your email list. You are getting leads. 

 32:29
Andrea Nordling
I have a lot of clients that successfully book consult calls that way. So there's so many things you can do with ads. And like I said, quickly test the messaging. What's working, what isn't working. Now, the cons of running ads on any platform is there's definitely a learning curve to run the ads and learn a strategy for doing it, how to use the platform, how to maximize your dollars, or you're going to pay a contractor or an agency to do it. So in my opinion, I think you're best served to get recommendations from others that have had good results with a contractor, an agency, or a method for how they do it. Ask who they used, share those resources. That's what people are doing all the time inside the lounge in the profitable nutritionist program, sharing those kinds of resources. 

 33:05
Andrea Nordling
Because once you get something that works, let's not reinvent the wheel. Let's just know, okay, I had great results with this ad agency. If you guys want to use them, here's the information. So good. So, so good. Okay. Another way to get a lot of leads is to pay to send emails to other databases that have your ideal clients. This was a main lead driver for me for years in my business. I would say from 2021 until right now, I still do this. I pay to send emails to professional organizations or other businesses that have that serve my ideal clients. So think about that ring of the bullseye where we have the parallel business partners where they serve the same people that I want to serve, but in a different way. I can pay to advertise to their database. 

 33:49
Andrea Nordling
I choose email because email is my jam, right? So I want to attract people that are going to be tuning into emails because that's the way I am going to be communicating with them as well. So I choose two to pay for emails. But just think of that like there's so many different places that you could be providing value and leveraging someone else's audience that they have already collected and serving them really deeply. It's not salesy, it's not weird. It is a service to those people to get whatever it is that you offer. Another way people have a lot of great success and I have also benefited from this is organic search results from search engines. 

 34:23
Andrea Nordling
Because when you're creating really valuable targeted content on your website that answers the questions that your ideal clients are searching for, you don't always have to be running ads to be prioritized in those search results. If you have a wealth of knowledge and information on your website, you're going to just naturally be getting a lot of organic traffic for that topic. I'm thinking of several students in my mastermind that really are masters of this and get most of their leads organically because of the great content that they have on their website. Which leads me to the next strategy which is pinning that content on Pinterest if you have it so that it lives on and keeps referring back to your site. 

 35:00
Andrea Nordling
For years and years, Pinterest has something that really served my business when I was not as much, not because it doesn't work, but just because we haven't really prioritized it for the profitable nutritionist. But when I was running my Nutrition memberships and courses. 20 so this would be 2016-2019, let's say Pinterest was massive for traffic to my website. So just think, first of all, Pinterest is not dead. People love Pinterest. I still love Pinterest. And the content actually gets better the longer it's on Pinterest. So instead of other social media platforms where your content dies a day later or maybe two days later at best, Pinterest actually gains traction the longer it's on the platform and more people are pinning it and going to your website. So kind of awesome. 

 35:47
Andrea Nordling
Especially for health and wellness tips, recipes, things that people are like, oh, I need to know about this, but I can't look at it right now. We all know Pinterest is a great place for those things to be saved. So if you do have valuable content on your website, especially niche content, make sure that you are getting it pinned on Pinterest. It's just such low hanging fruit. Okay, what about good old fashioned flyers? Printed paper? What? My students have had such great success with doing just good old fashioned flyers. They have hung them in co ops and health food stores and yoga studios and all over the place where they actually live, where the people actually are and have gotten lots of clients that way. 

 36:30
Andrea Nordling
So let's not discount the ways that people were getting clients and getting the word out about their businesses long before the Internet, because that stuff still works. And bonus points if you are putting on your flyer for people to go to your website and join your email list or something like that. If you have the infrastructure set up, that makes perfect sense, but you don't have to make it that complicated. You certainly could have them just email you to inquire and that's also fine. Okay, what about attending wellness fairs? What? A lot of students in the TPN program attend wellness fairs and are like have a booth at some sort of a live event, which is a fantastic way to network. You think that you're going to find clients there and maybe you will and that'd be great. 

 37:13
Andrea Nordling
But I'm telling you, the reason you really want to do events like this is to network with the other vendors that are there. Again, this is that ring of the bullseye where there are other people there that really would love you to come in and serve their people in a way that they can't. But you have to tell them about it and you have to meet them first. So attending wellness fairs is a great way to do that. I would highly suggest having an open mind when you go into situations like that to offer to serve for free for someone else's audience, if that makes sense until you have a relationship established. 

 37:45
Andrea Nordling
I think a lot of people assume that they have to have a perfectly fleshed out plan for what they are going to pitch another business owner in terms of am I going to pay them a referral? Exactly. What is, what is it going to cost? I don't know what I'm. I don't know what my package is going to look like a month from now. So I don't think I could talk to anybody about it because I don't have the specifics. You don't have to have that. Okay. You don't have to have any of that figured out. In fact, I would recommend if it works. And this would be nuanced depending on the situation, but if it works, I would recommend offering to just add value to their audience. 

 38:20
Andrea Nordling
So teaching a workshop, teaching a class, offering a free assessment for their people, a free consultation, something like that. Now I. It's if it's true, again, I would tell them that their most complex, difficult clients are actually your speaker specialty that you would love to take them, tell them why something like that gets them making a mental inventory of all the people that they want to send to you. I think that's just a good practice if it is true. If not, there are plenty of other ways to serve any audience in just the way that only you can. So make sure that you are exploring all possibilities there. You also can guest on other people's podcasts if you don't have your own podcast yet. 

 38:55
Andrea Nordling
I don't know if you've heard this, but podcasts are kind of a great way to get in front of people. So meta. But if you don't have your own podcast yet, then you can guest on other people's podcasts, okay? And that is a fabulous way to get your name out to people that are. Well, first of all, that are already serving your ideal audience. Again, we're in the parallel business partners, ring of the bullseye. But also to those people, right? Because they're already tuned in to a podcast that they listen to that they love. And having you be a guest on there and share value is obviously going to be good for your business, but it's also good for that host, right? 

 39:30
Andrea Nordling
If they don't already have an offer that competes with yours, it's great for them to have your expertise to serve their audience. So I did an entire podcast episode 56 on getting booked on podcasts. Okay, so if you are curious about how do you get booked on podcasts? How does that even work? Listen to episode 56, getting booked on podcasts. We'll link that in the show notes for exactly how to do that. I even just did a little search before I jumped on here to record this just to see if it was possible if I could type in LinkedIn. Because, you know, I kind of love me some LinkedIn for the professional networking. If I could search in LinkedIn for podcasts. And you totally can. 

 40:05
Andrea Nordling
So what you do is you just search a keyword for the type of business and then add the word podcast at the end and it will populate profiles of people that have both of those words in their profile. So I just went nutrition podcast and I got a bunch of hits of people that have both of those words in their profile. Now, you're gonna have to look one by one to see if they all apply, but most of them are people that have ponies podcasts that have some sort of nutrition focus. Okay, amazing. So that would be a strategic way to connect with people outside of what I taught in episode 56. 

 40:33
Andrea Nordling
If you wanted to kind of blend the two strategies together on networking with people on LinkedIn and getting booked on Podcasts, you could kind of customize the people that you are connecting with on LinkedIn to be people that have podcasts. And then when you connect with them, maybe you have a virtual coffee, maybe you have some sort of an exchange. It may. May be that they invite you onto their podcast, which is beautiful. Okay. One of my mastermind students just guested on a podcast last week, and she said, oh, my gosh, it was so much fun. I had great rapport with the host. And actually, as soon as were done recording the episode, she hired me. Okay, perfect. Perfect. That's what we're talking about. 

 41:11
Andrea Nordling
One last thing I want to say about guesting on podcasts is that you can create a Spotify playlist of your best podcast guest episodes. And so this is where you are making the rounds, and you are doing a lot of podcast guesting on other people's podcasts. I think this really only makes sense if you don't have your own podcast. I wouldn't do this in addition to promoting your own podcast, but if you don't have your own, you could create a hit list of the best episodes that you have been on, the ones that you think, okay, nailed it. That was so good. When someone listens to that, they are going to be sold on taking the next step with me, whatever that is. 

 41:45
Andrea Nordling
Could make a playlist of those episodes where you have guested and use that as a lead magnet on your website or. Or as something that you email to people as you're getting them introduced to the work that you do and learning more about you. Such a good way to leverage podcasting, even if you don't have your own podcast. Okay, so those were just some ideas. Those are some things that stand out to me as ways that you could get people to your little corner of the Internet without social media or in combination with social media. You get to decide. But the main thing about doing any and all of these is that it's building your messaging muscle. You're just working out, you're putting in the reps, and you're getting stronger with all of your messaging. 

 42:19
Andrea Nordling
You're getting more concise, you're getting more confident, and you're just getting better at talking about what you do and why it's different than what other people have tried before. And I think that's really the missing link for a lot of people's messaging is calling out what. What their ideal clients have already tried before and why that didn't work. And you might think that people will know and they will understand why what you do is different, but they really won't unless you tell them. So you have to tell them. You have to make it so obvious and so apparent. 

 42:48
Andrea Nordling
And when you are then getting great at your messaging to your own people and you're borrowing other people's audiences and adding value to them through workshops or guesting on podcasts or anything like that, you're also building that muscle of selling the other business owner on why you're adding huge value for their audience. Parallel skill set, I think, but a little bit different. And it's a little bit different sales pitch. It's you telling that business owner why it's a great idea for them to let you talk to other people. Okay, why is that a great idea? Why is it so great that you're going to take the hardest, most complex clients of theirs and take them on and get them great results? Is it going to make them look better? 

 43:27
Andrea Nordling
Is it going to make whatever it is that they sell work better and their clients are going to actually get better results? What does that look like? Make sure that you're thinking about that when you're pitching other people. And again, that's just something that gets. You get better at it. The more you do it, you're building the muscle you're putting in. The reps may not feel fluid or like it's coming naturally the first few times you do it, but the more experience that you have, the. It'll just be like old hat. It's just. Which is just what you do. It'll just roll off the tongue. It'll feel so natural and you'll feel so confident. Can you use social media for any of these things we just talked about? Yes. For. For building that muscle and practicing your messaging? Of course. 

 44:05
Andrea Nordling
But do you have to? Absolutely not. Remember, businesses have been successful long before social media. I should know. I had one. I had a brick and mortar real estate company for a decade that never even had a website. And I was never on social media. So it was successful because I got really good at messaging and talking to people who either would be my ideal client or new people in the next ring of the bullseye who would be my ideal clients. And they started spreading the word. So one more note on the social media. No social media topic because I think it gets misconstrued. And I said I did want to talk about this. I don't think it's bad to be on social media or market your business there, but I think, okay, I think it could be bad. I'll. 

 44:46
Andrea Nordling
I'll Be honest, I think it could be bad. But I think if you, if all three of the things I'm going to say next are true, then it's probably not bad. Okay? So I hope that made sense. I want you to, if you are on social media, if you want to be on social media, see if you can check all three of these boxes. First of all, you're getting leads. There's. Okay, a lead, to be clear, is someone that you can contact. So is that true? Are you getting leads on social media? If not, let's really think about if that's a good use of your time or bandwidth or energy or attention or any of it. 

 45:17
Andrea Nordling
Number two, if your call to action is something that's ultimately going to get people off of the platform and onto your email list that you own, that you're in control of, that can't get taken away from you or censored or go offline or the servers are down or anything like that. Okay? So number one, you're getting leads there and a lead is someone you can contact. Number two, you are systematically getting people that are paying attention to you on social media off of there and onto your email list. And that is your goal. And then number three, it's not taking time away from your other massive business actions, AKA you are doing other big priorities first before you let yourself get lost in the scroll. And if all three of those things are true, it's probably fine. You're probably not relying on it. 

 46:02
Andrea Nordling
You probably would be okay, your business would survive and you'd be able to still talk to your people if and when you didn't have access to that platform anymore. And if you're prioritizing your other high income producing activities first, it's probably not as detrimental to your time. The thing is, I see so many people that can't check yes to any of those boxes, in which case it is a terrible use of their time and energy and effort and creative juices. And there's so many other places that we could better put all of those resources to use. Okay, so this is the year that my business is going to be back on social media after three plus years of absolutely zero profiles or presence at all, personally or professionally. 

 46:46
Andrea Nordling
And it's only because we can check all three of those boxes, getting leads there that we can contact. The call to action is going to get them off of that platform and onto my email list. And it's not taking away from other business priorities for me or for my team. So I have a few podcasts coming out over the next few months that I'm going to be detailing this strategy and talking all about it and explaining why and how we're going to do it. But basically I am not going to be on these social media platforms at all. And that is a personal preference for me because I don't want to spend time lost in the scroll. I think that my life is so much better not having any social media whatsoever. I love not knowing the things that are happening. 

 47:25
Andrea Nordling
Totally fine with that. I think my life is so much better for it for so many reasons. And there's definitely a way to do that in my business and not get caught up in it. So for me, that means I'm not gonna be creating content for our social media feeds, but we are going to be running ads on those platforms. And I'm just gonna be totally honest. The reason for getting back and activating any accounts is so that we can run ads to a lead magnet that gets people on my email list. I have another podcast coming out where I'm going to be telling you all about our new lead magnet that we are debuting in April. 

 47:56
Andrea Nordling
And there is going to be a whole strategy with ads going to that I'm not going to say what it is going to that asset very soon. So that is the primary driving force of getting back on social media. With business profiles, I'm not going to have any personal profiles, but business wise we will so that we can run ads to a lead magnet that gets people on my email list and then any and all interactions there are going to be managed by someone else on my team, not by me. That is the simplified version. And again, I'm going to dive into more nuances of the strategy over the next few months and exactly how we're doing that and what we're doing. 

 48:28
Andrea Nordling
But all that to say you can start the ripple effect of people spreading the word on your behalf and getting referrals coming in and leveraging other people's audiences and attracting strangers on the Internet. All, all without social media, if that's what you want to do, it is your business. You get to structure it whatever way you want. And then of course, I welcome you to get into the profitable, nutritious program where we're going to work backwards to create the systems and the processes to support whatever type of business it is that you decide you want to have. We have all of the resources available to make it happen, which is so much fun. So I love these AMA episodes. I love when you guys are asking questions, sending them in. I think that this was just a fun one I have. 

 49:05
Andrea Nordling
I've touched on different aspects of this on different episodes, but it was kind of fun to do a recap on. How do you find clients when you're just getting started and what are the best ways to market, aside from emails, to get your name out there without social media? Great questions. I probably went way too deep on the answers, but better safe than sorry or something like that. All right, my friend, have a wonderful week.